Website Design & Digital Marketing News & Articles

How To Create A Website - Your Comprehensive Website Design Guide

Before diving into the design and technicalities, take a moment to think about why you need a website. Is it to showcase your business, share your personal blog, or maybe even start an online store? Clearly defining your purpose will set the foundation for everything that follows.

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SEO - The Importance of Page Title and Page Description Meta Tags

Meta tags are snippets of text that describe a page's content; they don't appear on the page itself but only in the page's source code. Meta tags are crucial for search engine optimization (SEO) and can significantly impact your website's visibility and click-through rate (CTR).

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Google Business Profile Chat and Business Messages End

Google has announced it will be removing the call history reports and the Chat and messaging features within Google Business Profiles on July 31, 2024.

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Marketing Strategy - Grow Your Business

Many businesses start off in a Catch-22 situation where they need the incoming business from marketing to pay for the marketing itself. Talk about bootstraps!

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Website Cannabalism - Rebuilding When Upgrades Should Do

A complete website rebuild should only be necessary as a last resort when alternative solutions have been fully explored. At ITM we are focused on preserving your investment in digital marketing and will only recommend a website redesign if it is absolutely necessary.

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What Is Digital Marketing, its Benefits and What Works the Quickest?

To leverage the quicker digital marketing elements effectively, it's important to have clear objectives and a good understanding of your target audience. Monitoring and optimizing these campaigns in real time can further enhance their effectiveness and ROI.

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Google My Business - Website Search Engine Visibility

When your site is more visible in search engine results pages (SERPs), it's more likely that people searching for the products or services you offer will click through to your website. This increased traffic can lead to more leads, and ultimately, to more sales. 

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Meta Advertising | Facebook Advertising Management

Advertisers often encounter a range of issues that can affect their campaigns' performance, budgeting, and overall experience on the Facebook ads manager platform. Here are some of the most commonly reported problems with Facebook advertising.

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SEO Keywords Strategy - Part 2: 13 Keyword Types

Each type of keyword serves a different purpose in your SEO and content strategy. Short-tail keywords help you reach a broad audience, while long-tail keywords allow you to target searchers with specific intent. Branded keywords cater to those already familiar with your brand, whereas non-branded keywords capture the attention of those still in the decision-making process. Geo-targeted keywords are essential for local SEO efforts, helping businesses connect with nearby customers.

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SEO Keywords Strategy - Part 1: Keyword Research

Keyword research is the foundation of successful search engine optimization (SEO) and an essential aspect of any digital marketing strategy. It involves identifying the terms and phrases that potential customers use when searching for products, services, or information online. By understanding these keywords, businesses can tailor their content, products, and services to meet the needs and interests of their target audience.

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