Website Design & Digital Marketing News & Articles

ITM - Web Design Cape Town - Best return on investment

Are you looking for new web design inspiration, or thinking of upgrading or converting an existing website?

A few weeks ago we reluctantly created a page for our web design prices and packages.

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DNN Software Bulk Email, Newsletters & Email Marketing

One of the reasons why we love DNN Software so much is that it has built in messaging for all the important administrative aspects of running a website.

This includes email messaging and internal system messaging for events such as website registrations and onsite activities. These can also be easily customised.

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Why all businesses need a website and a website CMS?

At ITM website design Cape Town we provide all the tools you need on the best web design software CMS with the most competitive website design pricing packages. 

We train and support you so that you can get the most out of your investment, and the most out of social media for your business.

And we are one of the most competitive and cheapest web design companies in Cape Town.

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Keywords, Content Optimisation and Best Website Design

What use is your website without the right visitors?

Many website owners and developers lack the skills to optimise the content for websites, neglecting the most important aspect of website design and digital marketing.

And your website doesn't get the traffic it should.

Keywords are the cornerstone of web page content optimisation and as simple as this may seem, it is a task that demands a scientific approach.

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DNN CMS - The best website design software for business

Excellent website designers are expensive, and for good reason when you are paying for expertise that is in very short supply in South Africa.

And depending on a website designer is also risky especially in an industry where career mobility is so high.

It makes sense therefore to make use of website design templates and website design software that allows you to create great custom design websites dependably and affordably.

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Acquiring and retaining business customers: The goals of Content Marketing

Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.

Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.

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Why ITM website design always includes a blog engine

Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.

A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.

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Website Design and Digital Marketing - Is your website serving your business goals?

Most people would agree that the sole purpose of any business website is to turn visitors into customers.

To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.

  1. Getting visitors to your website is the function of Digital Marketing
  2. Converting visitors into customers is the function of Website Design

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Digital Marketing - Do you have to be on Page One of the Search Engine?

Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.

Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.

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Do you have a digital marketing budget?

If your answer is ‘NO’ or ‘Yes But’ or you do not actually know, then you are not alone.

By far the majority of SME businesses rely solely on word of mouth.

Advertising and marketing are often regarded as carelessly expensive or a waste of time and are considered a grudge purchase.

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