SEO Keywords Strategy - Part 2: 13 Keyword Types

Each type of keyword serves a different purpose in your SEO and content strategy. Short-tail keywords help you reach a broad audience, while long-tail keywords allow you to target searchers with specific intent. Branded keywords cater to those already familiar with your brand, whereas non-branded keywords capture the attention of those still in the decision-making process. Geo-targeted keywords are essential for local SEO efforts, helping businesses connect with nearby customers.

SEO Keywords Strategy - Part 1: Keyword Research

Keyword research is the foundation of successful search engine optimization (SEO) and an essential aspect of any digital marketing strategy. It involves identifying the terms and phrases that potential customers use when searching for products, services, or information online. By understanding these keywords, businesses can tailor their content, products, and services to meet the needs and interests of their target audience.

What is Search Engine Optimization?

Search Engine Optimization or SEO is the process of improving your website's page ranking and visibility whilst increasing the quality and quantity of traffic to your site.

SEO helps search engines like Google, Yahoo or Bing identify your website as credible and relevant to their users search queries.

Page ranking is the position your website appears in when a product or service such as yours is searched for in search engines.