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Website design is the creation of HTML rendered, browser-friendly pages to reflect a company’s brand and information and ensure a user-friendly experience

Your Guide to Ultimate Lead Generation

Regardless of your industry or niche, every high-performing lead generation campaign revolves around four crucial pillars. These components ensure that you're consistently generating leads and nurturing them into qualified prospects

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13 Compelling Reasons Why Your Website Needs an SSL Certificate

Implementing an SSL certificate is a fundamental security best practice that should be followed by all websites.

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10 Reasons You Need to Build Your Brand Awareness

Building brand awareness is crucial for any business, whether it's a startup or an established company. Here are 10 compelling reasons why investing time in brand awareness can significantly benefit your business.

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Using Meta Adverts for Better Brand Awareness

The Meta advertising platform is a fantastic place to gain exposure and build awareness for your brand. Meta's social media platforms, Instagram and Facebook, offer excellent reach, even if actual sales conversions are not as aggressive as those from Google Ads.

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How To Create A Website - Your Comprehensive Website Design Guide

Before diving into the design and technicalities, take a moment to think about why you need a website. Is it to showcase your business, share your personal blog, or maybe even start an online store? Clearly defining your purpose will set the foundation for everything that follows.

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SEO - The Importance of Page Title and Page Description Meta Tags

Meta tags are snippets of text that describe a page's content; they don't appear on the page itself but only in the page's source code. Meta tags are crucial for search engine optimization (SEO) and can significantly impact your website's visibility and click-through rate (CTR).

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Google Business Profile Chat and Business Messages End

Google has announced it will be removing the call history reports and the Chat and messaging features within Google Business Profiles on July 31, 2024.

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Website Cannabalism - Rebuilding When Upgrades Should Do

A complete website rebuild should only be necessary as a last resort when alternative solutions have been fully explored. At ITM we are focused on preserving your investment in digital marketing and will only recommend a website redesign if it is absolutely necessary.

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SEO Keywords Strategy - Part 1: Keyword Research

Keyword research is the foundation of successful search engine optimization (SEO) and an essential aspect of any digital marketing strategy. It involves identifying the terms and phrases that potential customers use when searching for products, services, or information online. By understanding these keywords, businesses can tailor their content, products, and services to meet the needs and interests of their target audience.

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13 Types of Web Site Designs

Website design is a crucial aspect of creating an online presence. It not only defines the aesthetic of your website but also influences user experience and functionality. Various types of web designs cater to different needs and preferences. 

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