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Posts Tagged 'relevant keywords'

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Who is my online market? Identify your target audience

The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.

But now with new online innovations such as Facebook, Pinterest, Instagram and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.

The Principles of Digital Marketing

Spend time and money on website Search Engine Optimisation

Make sure that your website is optimized for search engine indexing.

Optimize your website content so your business ranks high for relevant keywords in search engine listings.

What is Search Engine Optimization?

Search Engine Optimization or SEO is the process of improving your website's page ranking and visibility whilst increasing the quality and quantity of traffic to your site.

SEO helps search engines like Google, Yahoo or Bing identify your website as credible and relevant to their users search queries.

Page ranking is the position your website appears in when a product or service such as yours is searched for in search engines.

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