SEM stands for Search Engine Marketing. It's a digital marketing strategy focused on promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.
When your site is more visible in search engine results pages (SERPs), it's more likely that people searching for the products or services you offer will click through to your website. This increased traffic can lead to more leads, and ultimately, to more sales.
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Understanding the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is essential in deciding how to strategize for digital marketing and online presence.
Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a search query.
Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing techniques to increase your websites traffic and thus increase it's visibility.
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