Content Marketing involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Digital marketing agencies play a significant role in helping companies and brands establish and maintain a strong online presence.
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The primary purpose of a content audit is to gain a clear understanding of the existing content landscape and its performance, enabling informed decisions for content strategy and optimization.
In the digital age, businesses are constantly seeking effective strategies to attract, engage, and convert potential customers. One such strategy is the sales funnel. As a leading website design company in South Africa, ITM Website Design is here to shed light on this concept and its relevance to your online presence.
The pic says it all. So enslaved have people become to mobile connected devices that we can be forgiven for thinking the zombie apocalypse has already come.
How then does your website survive, let alone perform, in this highly personal yet entirely pre-occupied digital wasteland?
Fitness strategies for grabbing the attention of the walking dead.
The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.
But now with new online innovations such as Facebook, Pinterest, Instagram and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.
The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.
But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash.
An About Page isn't what we mean by your website story. No! what we mean by story is the narrative that you use to engage potential clients into a meaningful relationship with your business.
Telling the right story is essential to converting more visitors into customers.
Your website search engine ranking determines the number of sales leads you will receive via your website. The higher your rankings, the higher the frequency of sales leads you will receive. For ecommerce websites, your search engine ranking directly affects your sales.
Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.
ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.
What use is your website without the right visitors?
Many website owners and developers lack the skills to optimise the content for websites, neglecting the most important aspect of website design and digital marketing.
And your website doesn't get the traffic it should.
Keywords are the cornerstone of web page content optimisation and as simple as this may seem, it is a task that demands a scientific approach.
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