Posts Tagged 'search engine optimization'

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SEO Keywords Strategy - Part 2: 13 Keyword Types

Each type of keyword serves a different purpose in your SEO and content strategy. Short-tail keywords help you reach a broad audience, while long-tail keywords allow you to target searchers with specific intent. Branded keywords cater to those already familiar with your brand, whereas non-branded keywords capture the attention of those still in the decision-making process. Geo-targeted keywords are essential for local SEO efforts, helping businesses connect with nearby customers.

SEO Keywords Strategy - Part 1: Keyword Research

Keyword research is the foundation of successful search engine optimization (SEO) and an essential aspect of any digital marketing strategy. It involves identifying the terms and phrases that potential customers use when searching for products, services, or information online. By understanding these keywords, businesses can tailor their content, products, and services to meet the needs and interests of their target audience.

Website Design for SEO - Tangible Benefits for Business

ITM concentrates on Search Engine Optimization during the entire website design process. Focusing on the following elements during website development can significantly enhance a website's SEO performance, leading to better rankings, more traffic, and increased visibility in search engines directly from launch.

SEO Content Audit: A Strategy for Successful Content Marketing

The primary purpose of a content audit is to gain a clear understanding of the existing content landscape and its performance, enabling informed decisions for content strategy and optimization.

Understanding SEO Costs: Key Factors That Drive Search Engine Optimization Pricing 

The cost of Search Engine Optimization (SEO) is influenced by several key factors, each playing a significant role in determining the overall expense of optimizing a website for better search engine rankings. Understanding these factors can help in making informed decisions about SEO investments. 

What is Social Media Marketing and How to do it Properly?

We’ve said it before and we’ll say it again, social media marketing must be done properly for it to be genuinely effective and more importantly, sustainable.

So before you hand your Company's Social Network pages to your wife's unemployed cousin (Who spends lank time on Instagram, my bra), get the right people for the job.

What SEO Can and Cannot Do for Your Business

Search engine optimization is one of the most important requirements for every online business. However, you may be wondering, “What will SEO achieve for my business?”.

Managing expectations is an important component of sketching a realistic outcome for clients and avoiding disappointment. 

Spam Email - Avoiding SEO and Digital Marketing Scams

The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.

But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash. 

Does your website provide the customer leads it should?

How would we know? And if not, how would you fix it?

SEO for businesses that want to grow bigger. Getting more traffic to your website.

SEO 2019 - Improving Your Website Search Engine Ranking

Your website search engine ranking determines the number of sales leads you will receive via your website. The higher your rankings, the higher the frequency of sales leads you will receive. For ecommerce websites, your search engine ranking directly affects your sales.

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