Posts Tagged 'search engine optimisation seo'

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Google My Business - Website Search Engine Visibility

When your site is more visible in search engine results pages (SERPs), it's more likely that people searching for the products or services you offer will click through to your website. This increased traffic can lead to more leads, and ultimately, to more sales. 

SEO Keywords Strategy - Part 2: 13 Keyword Types

Each type of keyword serves a different purpose in your SEO and content strategy. Short-tail keywords help you reach a broad audience, while long-tail keywords allow you to target searchers with specific intent. Branded keywords cater to those already familiar with your brand, whereas non-branded keywords capture the attention of those still in the decision-making process. Geo-targeted keywords are essential for local SEO efforts, helping businesses connect with nearby customers.

SEO Keywords Strategy - Part 1: Keyword Research

Keyword research is the foundation of successful search engine optimization (SEO) and an essential aspect of any digital marketing strategy. It involves identifying the terms and phrases that potential customers use when searching for products, services, or information online. By understanding these keywords, businesses can tailor their content, products, and services to meet the needs and interests of their target audience.

Website Design for SEO - Tangible Benefits for Business

ITM concentrates on Search Engine Optimization during the entire website design process. Focusing on the following elements during website development can significantly enhance a website's SEO performance, leading to better rankings, more traffic, and increased visibility in search engines directly from launch.

SEO Content Audit: A Strategy for Successful Content Marketing

The primary purpose of a content audit is to gain a clear understanding of the existing content landscape and its performance, enabling informed decisions for content strategy and optimization.

Understanding SEO Costs: Key Factors That Drive Search Engine Optimization Pricing 

The cost of Search Engine Optimization (SEO) is influenced by several key factors, each playing a significant role in determining the overall expense of optimizing a website for better search engine rankings. Understanding these factors can help in making informed decisions about SEO investments. 

Website Design for Content Marketing - Essential for SEO

Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.

ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.

Marketing via Social Media

Harnessing the correct Social Media network for your business will mean better results for your efforts.

Not all Social networks are necessarily right for every business.

Focusing on the social networks where your customers, affiliates and referrals can be found is a good starting point.

Search Engine Optimization - Growing Online Website Traffic

Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a search query.

Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing techniques to increase your websites traffic and thus increase it's visibility.

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