Social Media is the future of communication, a range of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly easy amongst internet users.
Social Media has relevance not only for regular internet users, but business as well, where it is hard to conceive of a digital marketing strategy without it.
Platforms like Twitter, Facebook, and Linkedin have created online communities like groups where people can share as much or as little personal information as they desire with other members.
The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created.
Social Bookmarking tools and news sites such as Digg, Delicious, Reddit, and countless others make finding specific information, images, or websites increasingly simple by assigning or "tagging" individual sites with searchable key words.
Applications that have developed within and around these platforms, websites, and tools are limitless in number and functionality, but all make online sharing and searching easier in some way, regardless of their function.
As nearly every type of business has an association in the non-digital world, so too does the internet offer an endless number of niche social communities where members can talk about a common topic.
It is helpful to see your social network pages as satellites to your website, a form of reaching out to engage with your social customer and an effort to involve them in dialogue with your business. Your social network pages are therefore an extension of your online presence and no less important an aspect of your brand and its identity.
ITM is able to assist you to set up Social Network pages and to help you build the conversation that is social media with your customers.
ITM also provides Social Network page maintenance and administration on a daily basis. We also manage Social Media advertising and marketing campaigns for our clients.
Contact us or Get a Quote for all your social media and social network needs.
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