Marketing Automation

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What is Marketing Automation?

Normally a very small proportion of website traffic actually converts into leads, and from leads into customers. This is because most website traffic is not prompted to perform an action to provide any form of contact detail. 

In addition most websites do not track the consumer behaviour that could lead to a sale, if the website visitor were prompted in some way. The result is that a lot of website traffic goes to waste and will end up with your opposition.

Using Marketing Automation software, ITM helps businesses identify website visitors and prospects & directs customers into the sales funnel, with tools like lead scoring & drip email campaigns.

ITM provide Marketing Automation that is affordable and effective in creating additional business for you.

Marketing Automation Features and Benefits

  1. We identify more of your your website traffic and use behavioral-based tracking to truly understand what motivates each website click.
  2. We seek to understand your potential customers by building persona based email marketing with work flow campaigns. This allows behavioral-based email automation to send your leads the right information at the right time. 
  3. Dynamic form building, with auto-completion for known visitors, improves conversion.
  4. A choice between built-in and 3rd-Party Customer Relationship Management software (CRM) allows you to track prospects from creation to sales closing, and provides full control over your data.
  5. Building great landing pages that convert visitors into leads.
  6. Powerful data analysis metrics and customised reports justifies your hard work and investment.
  7. Sharpspring allows for integration with hundreds of 3rd party software providers.

Marketing Automation Technologies

  • Behavior-Based Automation
  • Behavior-Based Lead Scoring
  • Behavior-Based List Building
  • Built-in CRM  or Integration with 3rd-Party CRMs (like Salesforce)
  • Email A/B Testing
  • API Access
  • Google AdWords Integration
  • Revenue Reporting

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