3 Months minimum contract with 30 day notice period. Payments are made in advance on the 1st of each month by Debit Order. The ITM Specialist needs administrative access to the client website to ensure PPC Advert conversion tracking is enabled.
PPC Ads, or paid search advertising, allows you to place bids to display your ads or products to users conducting specific searches. This approach enables you to effectively direct the ideal audience to your website, increasing traffic and potentially boosting sales. Our Google paid search management services include identifying optimal search terms to attract the right visitors.
We offer various pricing options, and together, we'll determine a monthly budget that suits your needs. We then set bids to strategically position your ads on search engines like Google, based on your budget. A higher bid generally results in better ad placement and more frequent displays to relevant audiences.
However, it's not just about bidding; factors like landing page quality and click-through rates are crucial for maintaining a high 'quality score' for your ads. As your PPC agency, we handle these details and provide guidance as needed.
We can either review and optimize your existing PPC account and campaigns or build new ones from scratch. Our goal is to ensure optimal bidding on key search terms to make the most of your budget. We craft compelling ad copy, including headlines and descriptions, to enhance click-through rates.
Primarily focusing on Google Search Ads, our text-based ads will appear at the top of the search results page. Each month, we'll deliver a report detailing the traffic each ad generates, the associated costs, and the number of conversions.
Starting with our PPC agency services is straightforward. Above, you'll find our monthly PPC packages and agency pricing to help you choose the most suitable option for your needs.
All our PPC Specialists are Google Certified. This means we follow best practices and have considerable experience in creating PPC campaigns that perform well and are optimised to cost you less.
Bear in mind that there are two costs to every PPC advertising package: the agency administration / setup cost, and then the PPC campaign budget (Google PPC Charges) that gets paid to Google. A single payment from you takes care of both.
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We strongly advise clients not to depend solely on Google Ads for increasing website traffic or enhancing brand visibility. Instead, incorporating a solid SEO strategy is beneficial, as it generates organic traffic without the ongoing costs associated with specific keywords or phrases. By optimizing your website to rank well in search results, you can allocate your Google Ads budget towards targeting keywords that your site doesn't naturally rank for. Why pay for PPC Pay Per Click advertising when you can receive them for free? Feel free to discuss this approach with our experts!
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Yes, Pay-Per-Click (PPC) advertising can be very effective, especially when executed with a well-thought-out strategy. The effectiveness of PPC advertising depends on several factors including the relevance of the keywords chosen, the quality of the ad content, and the alignment of the ad with the target audience's needs. Here are some of the key reasons PPC can work well:
Targeted Reach: PPC allows advertisers to target their audience with precision based on demographics, geographic location, language, and even browsing habits. This targeted approach helps in delivering ads to those who are most likely to be interested in the product or service offered.
Immediate Traffic: Unlike organic search methods, which can take time to build traffic, PPC can generate traffic immediately after the campaign starts. This is particularly valuable for new websites or during product launches.
Measurable Results: With PPC, every aspect of the campaign is measurable, from the number of clicks and impressions to conversions and ROI. This data allows advertisers to optimize their campaigns based on performance, making adjustments in real time to improve results.
Cost Control: Advertisers can set a budget for how much they want to spend daily or monthly and can adjust this at any time. You only pay when someone clicks on your ad, which means your spending is directly tied to actual leads rather than potential impressions.
Testing Capabilities: PPC is a useful tool for A/B testing. Advertisers can test different ad elements, like headlines, content, and keywords to see which combinations perform the best. This helps in refining marketing strategies and improving the effectiveness of ads.
However, PPC isn't without its challenges. It requires continuous optimization and monitoring to ensure that the cost doesn't outweigh the benefits. The competitive nature of bids for popular keywords can also make PPC expensive, particularly in highly competitive industries. Effective PPC management and a clear understanding of campaign goals are crucial to make PPC advertising work to its fullest potential.
PPC (Pay-Per-Click) agency pricing can vary significantly based on several factors, including the scope of your campaign, the complexity of your PPC strategy, and the pricing model you choose. Here’s a general breakdown of the different pricing models and typical costs associated with hiring a PPC agency:
Hourly Rates: Some PPC agencies charge an hourly rate, typically between $100 and $149 per hour. This rate can be helpful for businesses that have specific, time-bound projects or need occasional PPC management.
Monthly Management Fees: Agencies often charge a flat monthly fee, which can range from $350 to $5,000 per month. Alternatively, they might charge a percentage of the ad spend, generally between 12-30%. This model is commonly used and is beneficial for businesses that prefer a predictable cost structure.
Performance-Based Pricing: This model is results-oriented, where fees are based on the achievement of specific goals like lead generation or conversion rates. While potentially attractive because you pay for performance, it requires setting clear and measurable targets with the agency.
Project-Based Pricing: For specific campaigns or projects, some agencies offer a project-based fee. This is ideal for campaigns with a well-defined scope and duration, such as a product launch.
Factors influencing the cost include the chosen ad platforms, your industry’s competitiveness, company size, and the geographical market you are targeting. It's also worth noting that specialized agencies that focus on particular industries or platforms might offer more tailored services but could potentially charge more due to their specialized expertise.
It's important to carefully consider your PPC goals, budget, and the level of expertise required when choosing a pricing model and agency. Each model has its pros and cons, and the right choice depends on your business's specific needs and how you prefer to manage your advertising spend.
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PPC, or Pay-Per-Click advertising, is a digital marketing strategy where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically through SEO or other methods.
Here's how it works:
Campaign Setup: Advertisers create ads and choose relevant keywords that they believe their target audience will use when searching for their products or services.
Bid on Keywords: Advertisers bid on these keywords, with the amount they're willing to pay for each click on their ads. This bidding can be competitive, especially for popular keywords.
Ad Placement: Ads appear on search engine results pages (for example, Google or Bing) or on websites that are part of the advertising network (like Google Display Network), depending on the type of PPC campaign.
Pay for Clicks: The advertiser pays the agreed-upon amount each time someone clicks on their ad. The cost can vary widely depending on the competitiveness of the keyword and quality of the ad.
Performance Measurement: Tools like Google Ads provide analytics that show how your ads are performing in terms of clicks, costs, and resulting website traffic or conversions.
PPC is used for all types of campaign goals, including increasing sales, generating leads, and building brand awareness. It is highly valued for its fast results and its ability to be finely targeted.