Digital Marketing - ITM News & Articles — Page

From category archives: ITM News & Articles

Digital marketing encompasses all online marketing efforts to promote products or services, utilizing channels like social media, email, search engines, and websites to reach and engage with target audiences, driving brand awareness, traffic, and conversions.

Google My Business - Website Search Engine Visibility

When your site is more visible in search engine results pages (SERPs), it's more likely that people searching for the products or services you offer will click through to your website. This increased traffic can lead to more leads, and ultimately, to more sales. 

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Meta Advertising | Facebook Advertising Management

Advertisers often encounter a range of issues that can affect their campaigns' performance, budgeting, and overall experience on the Facebook ads manager platform. Here are some of the most commonly reported problems with Facebook advertising.

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What Does A Digital Marketing Agency Do?

Digital marketing agencies play a significant role in helping companies and brands establish and maintain a strong online presence. 

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Small Business Owners - The Real Heroes of the SA Economy

Times are tough for South Africans who have their own businesses. Whether you are a young entrepreneur, a mom & pop store or driving a post-retirement plan, it is difficult to cope in an economy that consistently underperforms. And yet South Africans are a resilient bunch and many succeed in driving successful businesses.

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What Is a Sales Funnel and Does My Website Need One

In the digital age, businesses are constantly seeking effective strategies to attract, engage, and convert potential customers. One such strategy is the sales funnel. As a leading website design company in South Africa, ITM Website Design is here to shed light on this concept and its relevance to your online presence.

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Lead Generation Landing Pages and Data Privacy

A landing page is one that is designed to convert visitors into customers or leads. While there are many ways to collect personal contact information, it is also important to protect the privacy of website users.

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Who is my online market? Identify your target audience

The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.

But now with new online innovations such as Facebook, Pinterest, Instagram and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.

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Difference between Web Development & Digital Marketing

Any web design company that does not offer website marketing as the primary aim of website development has clearly missed the point.

The modern company website has to facilitate all marketing activities: lead generation, targeted email campaigns, content marketing, news bookmarking, eCommerce sales & catalogues, CRM, social media, customer engagement and a host of other functions...

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Spam Email - Avoiding SEO and Digital Marketing Scams

The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.

But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash. 

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How much of your website traffic brings you business?

Many website owners are disappointed to find that much of their website traffic is wasted.

Your website visitors don't become leads and your leads, such as there are some, don't become customers.

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