Brent Wilson's Articles

Google My Business - Website Search Engine Visibility

When your site is more visible in search engine results pages (SERPs), it's more likely that people searching for the products or services you offer will click through to your website. This increased traffic can lead to more leads, and ultimately, to more sales. 

Meta Advertising | Facebook Advertising Management

Advertisers often encounter a range of issues that can affect their campaigns' performance, budgeting, and overall experience on the Facebook ads manager platform. Here are some of the most commonly reported problems with Facebook advertising.

SEO Keywords Strategy - Part 2: 13 Keyword Types

Each type of keyword serves a different purpose in your SEO and content strategy. Short-tail keywords help you reach a broad audience, while long-tail keywords allow you to target searchers with specific intent. Branded keywords cater to those already familiar with your brand, whereas non-branded keywords capture the attention of those still in the decision-making process. Geo-targeted keywords are essential for local SEO efforts, helping businesses connect with nearby customers.

SEO Keywords Strategy - Part 1: Keyword Research

Keyword research is the foundation of successful search engine optimization (SEO) and an essential aspect of any digital marketing strategy. It involves identifying the terms and phrases that potential customers use when searching for products, services, or information online. By understanding these keywords, businesses can tailor their content, products, and services to meet the needs and interests of their target audience.

13 Types of Web Site Designs

Website design is a crucial aspect of creating an online presence. It not only defines the aesthetic of your website but also influences user experience and functionality. Various types of web designs cater to different needs and preferences. 

What Makes a Great Logo Design?

Creating a memorable logo is a crucial step in building a brand's identity. A great logo is more than just an attractive graphic; it encapsulates a brand's essence and communicates its values at a glance.

What Does A Digital Marketing Agency Do?

Digital marketing agencies play a significant role in helping companies and brands establish and maintain a strong online presence. 

Achieving Lower Cost-Per-Click for Meta Adverts

Understanding the mechanics behind Cost-Per-Click (CPC) is crucial for maximizing your advertising budget efficiency. Nobody likes to waste money on poor ads that have a high CPC.

Google My Business Is Dead - Long Live Google Business Profile

Your free Google website will soon disappear

Small businesses which made use of the Google My Business (GMB App) to create a simple website should know that Google is doing away with this feature.

Website Design for SEO - Tangible Benefits for Business

ITM concentrates on Search Engine Optimization during the entire website design process. Focusing on the following elements during website development can significantly enhance a website's SEO performance, leading to better rankings, more traffic, and increased visibility in search engines directly from launch.

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