The assumption that ads alone drive results is outdated. Google’s AI-driven ad platform now evaluates the entire experience — from the first click to the final action. That means your website is now just as important as your keyword strategy. If it performs poorly, if it doesn’t convert efficiently, or if it signals low quality to Google’s systems, your campaign will quietly bleed budget with no return.
You can have the most beautifully designed website in your industry — and still lose customers every single day. It happens more often than most business owners realise. That’s because too many websites are built to impress, not perform. They prioritise aesthetics over clarity, visual flair over speed, and surface-level branding over commercial strategy.
Google’s algorithm doesn’t care how much you spent on your homepage design. It’s evaluating whether your site loads quickly, responds smoothly to user interaction, and stays visually stable while content loads. These aren’t design preferences — they’re measurable performance standards known as Core Web Vitals.
In 2024 alone, Google suspended over 39 million advertiser accounts—more than double the number from the year before. Most of these weren’t blatant scams. They were everyday businesses that unknowingly triggered a policy, got caught by automated detection, or didn’t set up their campaigns quite right.
Running a WordPress site that loads quickly is not just a nice-to-have; it's essential in today's fast-paced digital world. A slow website can lead to higher bounce rates, lower search engine rankings, and frustrated visitors. Faster websites, on the other hand, lead to a better user experience and potentially higher engagement and SEO rankings, not to mention more sales.
Implementing an SSL certificate is a fundamental security best practice that should be followed by all websites.
The results you should expect from Google Ads can vary depending on your campaign goals, industry, budget, and other factors. However, here are some key performance indicators (KPIs) and results you should typically aim for.
Uncompliant (unauthenticated) email does not have a high deliverability rate and also harms your sending email server reputation, resulting in a spam blacklist server listing.
Building brand awareness is crucial for any business, whether it's a startup or an established company. Here are 10 compelling reasons why investing time in brand awareness can significantly benefit your business.
The Meta advertising platform is a fantastic place to gain exposure and build awareness for your brand. Meta's social media platforms, Instagram and Facebook, offer excellent reach, even if actual sales conversions are not as aggressive as those from Google Ads.
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