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In 2024 alone, Google suspended over 39 million advertiser accounts—more than double the number from the year before. Most of these weren’t blatant scams. They were everyday businesses that unknowingly triggered a policy, got caught by automated detection, or didn’t set up their campaigns quite right.
The results you should expect from Google Ads can vary depending on your campaign goals, industry, budget, and other factors. However, here are some key performance indicators (KPIs) and results you should typically aim for.
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