Google Ads is an online advertising platform developed by Google, where advertisers can display brief advertisements, service offerings, product listings, and videos to web users. It operates under a pay-per-click (PPC) model, meaning advertisers pay each time a user clicks on one of their ads. Google Ads can target users based on various criteria, including search keywords, demographics, location, and interests. This platform is highly effective for businesses aiming to reach a broad audience and drive traffic to their websites, increase sales, or generate leads.
The results you should expect from Google Ads can vary depending on your campaign goals, industry, budget, and other factors. However, here are some key performance indicators (KPIs) and results you should typically aim for.
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Creating Google Ads that convert into sales requires specialization and experience. Experimentation, failure and repetition are an essential part of the learning development process. The trick is to do it in rapidly. You don't need to wait weeks or months to learn from your mistakes.
In today's digital landscape and limited budgets, businesses often find themselves facing a tough decision – which one should they choose? Search engine optimization (SEO) and pay-per-click (PPC) advertising are two powerful tools in the world of online marketing, each with its own unique advantages and disadvantages.
Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.
Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.
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