We are pleased to present below all posts archived in 'June 2025'. If you still can't find what you are looking for, try using the search box.
The assumption that ads alone drive results is outdated. Google’s AI-driven ad platform now evaluates the entire experience — from the first click to the final action. That means your website is now just as important as your keyword strategy. If it performs poorly, if it doesn’t convert efficiently, or if it signals low quality to Google’s systems, your campaign will quietly bleed budget with no return.
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You can have the most beautifully designed website in your industry — and still lose customers every single day. It happens more often than most business owners realise. That’s because too many websites are built to impress, not perform. They prioritise aesthetics over clarity, visual flair over speed, and surface-level branding over commercial strategy.
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