Who is my online market? Identify your target audience

The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.

But now with new online innovations such as Facebook, Pinterest, Instagram and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.

Do you have a digital marketing budget?

If your answer is ‘NO’ or ‘Yes But’ or you do not actually know, then you are not alone.

By far the majority of SME businesses rely solely on word of mouth.

Advertising and marketing are often regarded as carelessly expensive or a waste of time and are considered a grudge purchase.