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Posts Tagged 'social media marketing'

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Your Guide to Ultimate Lead Generation

Regardless of your industry or niche, every high-performing lead generation campaign revolves around four crucial pillars. These components ensure that you're consistently generating leads and nurturing them into qualified prospects

The Evolution of Social Media Marketing Over the Past Five Years

As platforms like Facebook, Instagram, and LinkedIn have evolved, so too have the algorithms that govern content visibility. What was once a fertile ground for organic reach has now become a battleground where only the most engaging content thrives.

Benefits of using Social Media Marketing Channels for your Business

Social media marketing has become an indispensable part of a modern business's strategy. Each platform offers unique advantages, and when utilized effectively, these channels can significantly enhance your business's online presence and engagement.

What is Social Media Marketing and How to do it Properly?

We’ve said it before and we’ll say it again, social media marketing must be done properly for it to be genuinely effective and more importantly, sustainable.

So before you hand your Company's Social Network pages to your wife's unemployed cousin (Who spends lank time on Instagram, my bra), get the right people for the job.

Spam Email - Avoiding SEO and Digital Marketing Scams

The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.

But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash. 

Web Design and Digital Marketing to grow your business

Businesses are preparing for a tough 2016.

With a deflationary economy, struggling consumers and business resource constraints, businesses should place more emphasis on cost-cutting strategies as well as saving for business priorities.

But, simply cost saving does not help the business. Unless business also grow at the same time, they will fail!

Proactive SME businesses deal better with declining GDP

The latest stock market plunges, declining growth in China and impending global economic downturn are threatening to derail the development of Small and Medium Enterprises in South Africa.

See this article from FNB: Contracting GDP detrimental to SME development

How then should SMEs best prepare themselves to weather the coming economic storm?

Acquiring and retaining business customers: The goals of Content Marketing

Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.

Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.

Why ITM website design always includes a blog engine

Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.

A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.

Website Design and Digital Marketing - Is your website serving your business goals?

Most people would agree that the sole purpose of any business website is to turn visitors into customers.

To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.

  1. Getting visitors to your website is the function of Digital Marketing
  2. Converting visitors into customers is the function of Website Design

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