13 Compelling Reasons Why Your Website Needs an SSL Certificate | ITM News and Articles

13 Compelling Reasons Why Your Website Needs an SSL Certificate

Why Your Website Needs SSL

Implementing an SSL/TLS certificate is a fundamental security best practice that should be followed by all websites.

SSL Certificate

Article Summary

  • SSL/TLS Certificates encrypt communication between websites and their visitors.
  • Without encryption, all communication can be intercepted or manipulated.
  • Many industries like the Payment Card and Healthcare industries mandate SSL.
  • Any website that collects personal information needs an SSL certificate.
  • All websites without SSL/TLS are marked “Not Secure.”
  • Website owners are obligated to protect personal information provided by customers

1. They Encrypt Sensitive & Personal Information

SSL certificates encrypt data transferred between site visitors and your website ensuring data privacy and protecting against hackers intercepting sensitive information such as: 

Credit Card Numbers, Login Credentials, Banking Information, Phone Numbers, Addresses, Form Collected Data, Tax Information, Social Information such as Identity Numbers, Account Information - are all highly targetted by cyber criminals.

2. Payment Processing 

All payment gateways require SSL certificates to process online transactions securely. Protection against Man-in-the-Middle attacks. SSL certificates prevent malicious third parties from intercepting and tampering with data transmitted between your website and visitors.

3. Email Security 

SSL certificates can be used to encrypt email communications, protecting sensitive information from unauthorized access.

4. Boost Search Engine Rankings 

Google and other search engines may prioritize websites with SSL Certificates. 
A secure website may improve your search engine rankings, leading to increased visibility and traffic. Especially in "tie-breaker" situations where two sites have equal merit.

5. Build Trust and Credibility

SSL certificates add an extra trust factor as people are more likely to trust, visit or purchase on a website with a padlock in the address bar.

6. Protect Against Ad Revenue Theft.

By blocking content injection ISPs can't inject their own ads instead of yours. Content injection is a malicious practice where ISPs (Internet Service Providers) insert their own advertisements into web pages without the website owner's consent. This can significantly impact the website's revenue, as it can reduce the visibility of the website's own ads and potentially divert user clicks to the ISP's ads. 

It also impacts negatively on user experience by cluttering the webpage, making it harder for visitors to find your content which leads to higher bounce rates and lower engagement and affects your ad performance.

7. Improve Website Speed and Latency

HTTP/2 and HTTP/3 (newer version) advanced browser features offer several performance improvements, including multiplexing, header compression, and server push. As well as reducing the time it takes for your website's resources (like images, scripts, and stylesheets) to load, HTTP/3 incorporates the latest TLS 1.3 encryption by default, resulting in a faster perceived load time for visitors.

8. Avoid Browser Warnings

Browser warnings like "This site can't provide a secure section" or "Your connection is not private" are triggered when a website is not using an SSL Certificate. These warnings can scare away visitors and damage your website's reputation. Browsers use cues, like a padlock icon in the address bar, to indicate that a website is secure. HTTPS websites display these trust indicators, reassuring visitors that their connection is safe.

9. Prevent Phishing

Higher-value SSL certificates such as OV and EV display verified business information in the address bar. This gives customers a clear indication that they are interacting with a legitimate business. Customers visiting credible, trusted sites with higher visibility reduce their risk of falling victim to phishing 

10. Enhance User Experience 

Visitors are more likely to trust and stay on a secure website, leading to longer session times and higher conversion rates.

11. Compliance with Legislation & Regulations

Industries, such as e-commerce, healthcare, finance and others have strict data security regulations that require SSL certificates to protect sensitive customer information. In South Africa, the POPIA Act requires that you protect personal information provided to you by your customer. The first step in this process is securing the means by which this information is collected.

12. Enhance Website Credibility 

An SSL certificate adds a layer of credibility to your website, making it more trustworthy.

13. Improve Online Reputation 

A secure website can help protect your online reputation by preventing data breaches and security incidents.

ITM - SSL Certificates

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