How To Create A Website - Your Comprehensive Website Design Guide | ITM News & Articles

How To Create A Website - Your Comprehensive Website Design Guide

Before diving into the design and technicalities, take a moment to think about why you need a website. Is it to showcase your business, share your personal blog, or maybe even start an online store? Clearly defining your purpose will set the foundation for everything that follows.

Now, let’s get specific with your goals. What do you want to achieve with your website? Whether it's attracting visitors, generating leads, selling products, or sharing valuable information, having clear goals will guide your website's development and ensure it meets your expectations.

How to create a website - Website Design Company

Choose a Domain Name

Choosing the perfect domain name is crucial for your website. It’s like your online address, and it needs to be memorable and reflective of your brand. Here are some tips to help you pick the right one:

  • Brainstorm Ideas: Think of a unique and catchy name that aligns with your website’s purpose.
  • Check Availability: Use domain registrars to see if your desired name is available.
  • Register Your Domain: ITM can handle the purchase of your domain name, simplifying the process and ensuring it’s managed effectively.

Domain names with relevant keywords can also boost your SEO, making it easier for potential visitors to find you. By incorporating keywords related to your business, you improve your chances of ranking higher in search results.

Select a Web Hosting Provider

Choosing the right web hosting provider is essential for your website's performance and reliability. At ITM, we offer managed hosting services that ensure your site runs smoothly and efficiently without you having to worry about the technical details. Here’s why our hosting service stands out:

  • Managed Hosting: We handle all the technical aspects, including updates, security, and backups, so you can focus on your content.
  • Managed Email Accounts: With ITM hosting, you also get professional email accounts, like [email protected], which look more credible than generic addresses like [email protected].
  • Reliability: Our hosting services are known for their uptime and speed, ensuring your website is always accessible.
  • Support: Our team is always ready to assist you with any issues, providing peace of mind.
  • DNN Support: We are experts in DNN Software and ensure your site utilizes the best modules and practices.
  • Daily Incremental Cloud Backups: Off-site encrypted backups keep your data safe and allow for easy restores if needed.
  • Cloudflare Integration: Enhances website performance, speed, and security with features like DDoS protection, CDN, and a powerful Web Application Firewall (WAF).

CMS providers like Wix, Shopify, and Squarespace offer in-house hosting solutions that provide economies of scale, standardization, upgrades, and software version control. However, our experience has shown that websites hosted by third-party providers can fall into disrepair and become outdated. By hosting the websites we develop, ITM ensures they work better, are more reliable, and can be maintained for years to come.

Choose a Website Building Platform

Selecting the right platform for your website is crucial, and ITM uses the powerful DNN (DotNetNuke) platform. Here’s why ITM, with DNN, is the best choice for your website builder site needs:

  • Expertise and Experience: ITM specializes in DNN, creating tailored websites that ensure a professional and polished final product.
  • Customization and Flexibility: Unlike a free site builder that can be restrictive, DNN offers custom solutions that provide the flexibility you need to grow and scale your website.
  • SEO Optimization: Our team ensures that your DNN website is optimized for search engines from the ground up, giving you a head start in ranking higher in search results.
  • Ongoing Support: Building a website is just the beginning. With ITM, you get continuous support and maintenance to keep your site running smoothly and efficiently.
  • Security: ITM prioritizes your website’s security, protecting it from threats and ensuring that your data and user information remain safe.

By choosing ITM as your website design and development partner, you ensure a high-quality, professional website that meets your business needs and exceeds your expectations. ITM is committed to providing the best web builder experience, combining technical excellence with outstanding customer support.

Plan Your Website Structure

A well-structured website is key to providing a seamless user experience and enhancing your SEO. Here's how to effectively plan your website structure:

  • Sitemap: Start by creating a sitemap that outlines the main pages and subpages of your website. This helps in organizing content logically and ensures easy navigation for users and search engines.
  • Content Planning: Plan the content for each page, including text, images, videos, and other media. Ensure each page has a clear purpose and is aligned with your overall website goals.
  • Navigation: Design a user-friendly navigation menu that allows visitors to find what they need quickly. A well-organized menu improves user experience and helps search engines index your site effectively.
  • Internal Linking: Implement a strategy for internal linking to connect related pages. This not only helps users navigate your site but also improves SEO by distributing link equity across pages.

Structuring a website properly is crucial for both usability and SEO. By focusing on a clear website site structure, you can ensure that visitors and search engines understand and navigate your site with ease.

At ITM, we ensure that your website structure is optimized for both users and search engines, providing a solid foundation for your online presence.

Design Your Website

Designing your website is a crucial step that combines aesthetics with functionality. Here’s how to approach the design process to make your site both attractive and effective:

Choosing a Theme or Template

When designing your website, the first decision is selecting a theme or template that aligns with your brand and goals. At ITM, we offer custom themes tailored to your needs, ensuring that your site stands out and reflects your unique identity.

  • Website Builder Site: Our DNN platform allows you to choose from a variety of high-quality website builder site themes designed for different types of businesses and personal projects.
  • Custom Themes: Unlike free site builders, which offer generic templates, we provide best web builder solutions that are customizable and built to meet your specific requirements.

Incorporating Your Brand’s Identity

Branding is more than just a logo; it’s about creating a cohesive look that represents your business. We focus on integrating your brand’s colors, fonts, and logo into your website design to create a professional and memorable impression.

  • Brand Consistency: We make sure that your website design reflects your brand's personality through consistent use of colors, fonts, and imagery.
  • Visual Appeal: Effective design goes beyond aesthetics. We ensure that your website’s look is engaging and aligns with the best web builder practices for a great user experience.

Designing for Usability

A beautiful website is only effective if it's also user-friendly. Our design process focuses on creating a clean, intuitive layout that makes it easy for visitors to navigate your site.

  • User Experience (UX): We use principles of structuring a website to design clear navigation paths and ensure that your site’s layout supports a smooth browsing experience.
  • Mobile Optimization: With more people browsing on mobile devices, we ensure your website is fully responsive and looks great on all screen sizes.

Choosing a Layout

The layout of your website is essential for guiding users through your content and achieving your goals. We work with you to create a layout that is both functional and visually appealing.

  • Effective Layouts: From simple landing pages to complex e-commerce sites, we design website site structure layouts that meet your needs and support your business objectives.
  • Visual Hierarchy: We organize your content in a way that highlights important information and guides users naturally through your site.

By focusing on these key aspects of design, we ensure your website not only looks great but also functions effectively to meet your goals.

Build Your Website

Building your website involves turning your design and plans into a functional online presence. Here's how to get started:

How to create a website - website design company

CMS/Website Builder Setup

With ITM, we use the DNN platform, which provides a robust and flexible foundation for your website. However, we can also build your website using WordPress if you prefer. While WordPress is popular, we recommend DNN for its superior security and overall functionality:

  • Easy Management: DNN offers an intuitive interface, making it easy for you to manage and update your content without needing extensive technical knowledge.
  • Scalability: As your business grows, DNN scales with you, allowing for the addition of new features and pages as needed.

Adding Pages

Creating and organizing your pages is a critical step in the website-building process. At ITM, we don't limit the number of pages your website can have. You should never be restricted in this way. We ensure your site has all the essential pages, such as:

  • Home Page: The main landing page that gives visitors an overview of your business.
  • About Page: A page that provides information about your business, mission, and team.
  • Services/Products Page: Detailed descriptions of the services or products you offer.
  • Contact Page: Information on how visitors can get in touch with you.
  • Blog: A section for sharing updates, news, and valuable content related to your industry.

Content Addition

Adding high-quality content is key to engaging your audience and improving your search engine rankings. Here’s what we focus on:

  • Text: Clear, concise, and informative text that communicates your message effectively.
  • Images: High-resolution images that enhance your content and provide visual interest.
  • Videos: Engaging video content that can capture your audience's attention and provide valuable information.

Plugins and Extensions

To enhance your website's functionality, we integrate various plugins and extensions:

  • SEO Tools: Plugins or tools that help optimize your site for search engines.
  • Contact Forms: Extensions that allow visitors to easily reach out to you.
  • Analytics: Tools to track and analyze your website’s performance.

At ITM, we offer affordable website design services without compromising on quality. For more details, you can check out our pricing and packages.

By following these steps, we ensure your website is not only visually appealing but also functional and optimized for success.

Optimize for SEO

Search Engine Optimization involves optimizing your website for search engines is crucial for increasing visibility and attracting organic traffic. Here’s how to optimize your site effectively:


Research and use relevant keywords in your content. These should align with what your target audience is searching for:

  • Primary Keywords: Focus on the main keywords related to your business.
  • Secondary Keywords: Include variations and related terms to capture a broader audience.

Meta Tags

Add meta titles and descriptions for each page. These help search engines understand the content of your pages and improve click-through rates:

  • Title Tags: Create unique and descriptive titles for each page.
  • Meta Descriptions: Write compelling descriptions that summarize the page content and encourage clicks.

Alt Text

Use descriptive alt text for images. This helps search engines index your images and improves accessibility for users with visual impairments:

  • Descriptive: Ensure the alt text accurately describes the image content.
  • Keyword Integration: Include relevant keywords naturally within the alt text.


Create clean, SEO-friendly URLs. They should be concise and include relevant keywords:

  • Readable URLs: Make sure your URLs are easy to read and understand.
  • Keyword Usage: Include primary keywords to enhance SEO.

Content Quality

Produce high-quality, valuable content that meets the needs of your audience. Focus on:

  • Relevance: Ensure your content addresses the interests and questions of your target audience.
  • Engagement: Write engaging, well-structured content to keep visitors on your site longer.

Internal Linking

Link to other relevant pages within your site. This helps users navigate your site and distributes link equity:

  • Strategic Linking: Use internal links to guide users to important pages.
  • Anchor Text: Use descriptive anchor text that includes relevant keywords.

External Linking

Include links to reputable external websites. This can enhance the credibility of your content:

  • Authority Sites: Link to high-authority websites that are relevant to your content.
  • Balanced Linking: Ensure a balance between internal and external links.

By implementing these SEO best practices, ITM ensures your website is well-optimized to rank higher in search engine results, attract more visitors, and drive business growth.

Test Your Website

Testing your website thoroughly is crucial to ensure it works seamlessly across all devices and browsers. Here’s how to conduct comprehensive testing:

Cross-Browser Testing

Ensure your website functions correctly on different web browsers such as Chrome, Firefox, Safari, and Edge:

  • Compatibility: Test your site on various browsers to check for any display or functionality issues.
  • Consistency: Verify that your website looks and behaves consistently across all browsers.
Mobile Responsiveness

Test and optimize your website for mobile devices, ensuring it looks good and functions well on smartphones and tablets:

  • Responsive Design: Use responsive design techniques to ensure your site adapts to different screen sizes.
  • Mobile-Friendly: Check that all features, buttons, and links are easily accessible and usable on mobile devices.
Functionality Testing

Check all interactive elements on your site, such as forms, links, and buttons, to ensure they work correctly:

  • Form Testing: Submit all forms to ensure they function as expected and data is correctly processed.
  • Link Verification: Test all internal and external links to confirm they direct to the correct pages.
Performance Testing

Evaluate your website’s loading speed and overall performance to ensure a smooth user experience:

  • Loading Speed: Use tools like Google PageSpeed Insights to test and optimize your website’s loading times.
  • Performance Metrics: Analyze key performance metrics to identify and resolve any issues that could slow down your site.
Usability Testing

Assess your website’s user experience by having real users navigate it and provide feedback:

  • User Testing: Conduct usability tests with a sample of your target audience to gather insights on the user experience.
  • Feedback Implementation: Use the feedback to make necessary adjustments and improvements to your site.

At ITM, we meticulously test your website to ensure it delivers a seamless and enjoyable experience for all users, regardless of their device or browser.

Launch Your Website

After building and testing your website, it's time to go live. Here’s how to launch your website effectively:

Final Review

Conduct a thorough review of your website to ensure everything is perfect before going live:

  • Content Check: Verify that all content is accurate, up-to-date, and free of errors.
  • Design and Layout: Ensure the design and layout are consistent and visually appealing.
  • Functionality: Double-check that all forms, links, and interactive elements are working correctly.


Once you’re confident everything is in order, publish your website through your hosting provider. With ITM’s managed hosting services, this process is seamless and efficient.

Online Marketing

After your site is live, promote it to attract visitors and drive traffic:

  • Social Media Marketing: Share your new website on social media platforms to reach a wider audience.
  • Email Newsletters: Inform your existing customers and subscribers about your new site via email.
  • SEO: Ensure your website is optimized for search engines to attract organic traffic.


Keep an eye on your website’s performance after launch to ensure it meets your expectations:

  • Analytics: Use tools like Google Analytics to track visitor behavior, page views, and other key metrics.
  • Feedback: Collect feedback from users to identify areas for improvement.

At ITM, we support you through every step of your website launch, ensuring a smooth transition from development to a live, functioning website that drives results.

Maintain and Update

Once your website is live, regular maintenance and updates are essential to keep it running smoothly and effectively. Here’s how to manage your site post-launch:

Regular Updates

Keep your content, software, and plugins up to date to ensure your website remains secure and functional:

  • Content Updates: Regularly add new content to keep your site fresh and engaging.
  • Software Updates: Ensure your CMS and plugins are always up to date to prevent security vulnerabilities.

Monitor Performance

Use analytics tools to track and analyze your website’s performance:

  • Google Analytics: Monitor key metrics like traffic, bounce rate, and user behavior to gain insights into your site’s performance.
  • Performance Reports: Use the data to identify areas for improvement and make necessary adjustments.


Regularly back up your website to prevent data loss:

  • Automated Backups: Set up automated backups to ensure your data is always safe.
  • Restore Points: Keep multiple restore points so you can quickly recover your site if needed.

Security Checks

Conduct regular security checks to protect your website from threats:

  • Security Plugins: Use security plugins to monitor and protect your site.
  • Regular Scans: Perform regular scans to detect and fix any vulnerabilities.

By following these maintenance practices, ITM ensures your website continues to perform optimally, providing a seamless experience for your users.

ITM – Your Website Design Company

Creating a website is a multifaceted journey that requires careful planning, execution, and ongoing maintenance. By partnering with ITM, you are choosing a team of experts dedicated to ensuring your online presence is strong, secure, and successful.

Why Choose ITM?
  • Expert Guidance: From defining your goals to structuring your website, we provide expert advice tailored to your needs.
  • Comprehensive Services: We handle everything from domain registration and hosting to design, development, and SEO.
  • Flexibility and Customization: Unlike restrictive free site builders, ITM offers flexible, custom solutions using the robust DNN platform, with WordPress available if preferred.
  • Professional Support: Our managed hosting services ensure your site is secure, up-to-date, and backed up regularly, with ongoing support to keep your site running smoothly.
  • Affordability: Our website design services are competitively priced without compromising quality. Check out our pricing and packages.

By choosing ITM, you are ensuring a high-quality, professional website that grows with your business and meets your goals effectively. From the initial planning stages to ongoing maintenance, ITM is your trusted partner in building a successful online presence.

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