Brent Wilson's Articles

SEO Keywords Strategy - Part 1: Keyword Research

Keyword research is the foundation of successful search engine optimization (SEO) and an essential aspect of any digital marketing strategy. It involves identifying the terms and phrases that potential customers use when searching for products, services, or information online. By understanding these keywords, businesses can tailor their content, products, and services to meet the needs and interests of their target audience.

13 Types of Web Site Designs

Website design is a crucial aspect of creating an online presence. It not only defines the aesthetic of your website but also influences user experience and functionality. Various types of web designs cater to different needs and preferences. 

What Makes a Great Logo Design?

Creating a memorable logo is a crucial step in building a brand's identity. A great logo is more than just an attractive graphic; it encapsulates a brand's essence and communicates its values at a glance.

What Does A Digital Marketing Agency Do?

Digital marketing agencies play a significant role in helping companies and brands establish and maintain a strong online presence. 

Achieving Lower Cost-Per-Click for Meta Adverts

Understanding the mechanics behind Cost-Per-Click (CPC) is crucial for maximizing your advertising budget efficiency. Nobody likes to waste money on poor ads that have a high CPC.

Google My Business Is Dead - Long Live Google Business Profile

Your free Google website will soon disappear

Small businesses which made use of the Google My Business (GMB App) to create a simple website should know that Google is doing away with this feature.

Website Design for SEO - Tangible Benefits for Business

ITM concentrates on Search Engine Optimization during the entire website design process. Focusing on the following elements during website development can significantly enhance a website's SEO performance, leading to better rankings, more traffic, and increased visibility in search engines directly from launch.

South African Web Development Costs compared to US, UK, Canada and Australia

When considering web development costs across different countries, it's important to understand how regional economic factors, the cost of living, and the availability of skilled professionals influence pricing. 

Single Page Website Design - Advantages and Disadvantages

One page web designs have numerous advantages, and some distinct disadvantages. They will perform well at some tasks, but you need to be aware of their shortcomings and how to overcome these.

SEO Content Audit: A Strategy for Successful Content Marketing

The primary purpose of a content audit is to gain a clear understanding of the existing content landscape and its performance, enabling informed decisions for content strategy and optimization.

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