Posts Tagged 'search engine positioning seo'

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Google My Business - Website Search Engine Visibility

When your site is more visible in search engine results pages (SERPs), it's more likely that people searching for the products or services you offer will click through to your website. This increased traffic can lead to more leads, and ultimately, to more sales. 

SEO Keywords Strategy - Part 2: 13 Keyword Types

Each type of keyword serves a different purpose in your SEO and content strategy. Short-tail keywords help you reach a broad audience, while long-tail keywords allow you to target searchers with specific intent. Branded keywords cater to those already familiar with your brand, whereas non-branded keywords capture the attention of those still in the decision-making process. Geo-targeted keywords are essential for local SEO efforts, helping businesses connect with nearby customers.

SEO Keywords Strategy - Part 1: Keyword Research

Keyword research is the foundation of successful search engine optimization (SEO) and an essential aspect of any digital marketing strategy. It involves identifying the terms and phrases that potential customers use when searching for products, services, or information online. By understanding these keywords, businesses can tailor their content, products, and services to meet the needs and interests of their target audience.

Website Design for SEO - Tangible Benefits for Business

ITM concentrates on Search Engine Optimization during the entire website design process. Focusing on the following elements during website development can significantly enhance a website's SEO performance, leading to better rankings, more traffic, and increased visibility in search engines directly from launch.

SEO Content Audit: A Strategy for Successful Content Marketing

The primary purpose of a content audit is to gain a clear understanding of the existing content landscape and its performance, enabling informed decisions for content strategy and optimization.

Understanding SEO Costs: Key Factors That Drive Search Engine Optimization Pricing 

The cost of Search Engine Optimization (SEO) is influenced by several key factors, each playing a significant role in determining the overall expense of optimizing a website for better search engine rankings. Understanding these factors can help in making informed decisions about SEO investments. 

Search Engine Optimization and Website Content

Imagine that the internet is a massive worldwide map of information with in excess of 400 million active websites.

What chance does your website stand of being found on this map unless you make sure that search engines can find your site on specific search keywords.

How good is your website at telling your story?

An About Page isn't what we mean by your website story. No! what we mean by story is the narrative that you use to engage potential clients into a meaningful relationship with your business.

Telling the right story is essential to converting more visitors into customers.

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