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From category archives: ITM News and Articles

Website design is the creation of HTML rendered, browser-friendly pages to reflect a company’s brand and information and ensure a user-friendly experience

How does pay per click advertising work and what are the advantages?

Pay per click advertising is a method of digital advertising where an advertiser pays a publisher a fixed amount every time an online user clicks on the advert. A publisher can be a website owner or a network of websites.

The main purpose of a pay per click campaign is to purchase visits for a website, thereby driving traffic to the site.

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Mobile First Design - Mobile Responsive Web Design

Google is also about to announce a massive change to its ranking results. Soon a 'mobile first index' will be used for website rankings.  

Google will therefore be indexing the mobile versions of website pages and not the desktop web page versions as its primary index.

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Effective website design to get you ranking

There are many DIY website design solutions freely available. Some may think that building a website is a simple task and it can be, if you know what you are doing.

However, a website that is does not feature certain characteristics can be detrimental to the success of your business. Using a professional website designer can also save you time and effort.

 

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Website Design for Content Marketing - Essential for SEO

Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.

ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.

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Website & Digital Marketing pay off in the long run

But in any competitive industry, starting online marketing can be a very daunting task.

Here's how you do it.

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Web Design and Digital Marketing to grow your business

Businesses are preparing for a tough 2016.

With a deflationary economy, struggling consumers and business resource constraints, businesses should place more emphasis on cost-cutting strategies as well as saving for business priorities.

But, simply cost saving does not help the business. Unless business also grow at the same time, they will fail!

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Website Design Crimes against Humanity

I remember using a computer as a child, I remember when the internet was for the privileged and Windows 98 was in its prime.

Connecting your computer to the modem entailed having to disconnect from your phone line after which you were forced to sit through that awful fax modem jingle for however long it would take.

Once connected the test of patience began with page loading times giving you roughly enough time to take a slow walk to the kitchen, pop the kettle on, make tea and consider your various lunch options.

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Proactive SME businesses deal better with declining GDP

The latest stock market plunges, declining growth in China and impending global economic downturn are threatening to derail the development of Small and Medium Enterprises in South Africa.

See this article from FNB: Contracting GDP detrimental to SME development

How then should SMEs best prepare themselves to weather the coming economic storm?

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ITM - Web Design Cape Town - Best return on investment

Are you looking for new web design inspiration, or thinking of upgrading or converting an existing website?

A few weeks ago we reluctantly created a page for our web design prices and packages.

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Why all businesses need a website and a website CMS?

At ITM website design Cape Town we provide all the tools you need on the best web design software CMS with the most competitive website design pricing packages. 

We train and support you so that you can get the most out of your investment, and the most out of social media for your business.

And we are one of the most competitive and cheapest web design companies in Cape Town.

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