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From category archives: ITM News and Articles

Website design is the creation of HTML rendered, browser-friendly pages to reflect a company’s brand and information and ensure a user-friendly experience

8 of the Best SEO Strategies That You Should Be Using

A successful SEO strategy isn’t just about ranking higher—it’s about driving the right kind of traffic and ensuring that every click counts. As search engines evolve, so do the tactics that help businesses gain an edge.

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Your Guide to Keyword Research for Effective SEO

Many companies make the mistake of viewing keyword research as a numbers game. They select search terms based purely on search volume and competition metrics, assuming that high-traffic keywords will automatically translate into success. This approach, however, often leads to wasted effort.

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What Is a Progressive Web App?

PWAs offer a seamless, app-like experience directly through the browser, without the need for installation via app stores. They provide improved performance, offline capabilities, and faster load times, making them a cost-effective and user-friendly solution for businesses.

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Your Guide to Ultimate Lead Generation

Regardless of your industry or niche, every high-performing lead generation campaign revolves around four crucial pillars. These components ensure that you're consistently generating leads and nurturing them into qualified prospects

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13 Compelling Reasons Why Your Website Needs an SSL Certificate

Implementing an SSL certificate is a fundamental security best practice that should be followed by all websites.

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10 Reasons You Need to Build Your Brand Awareness

Building brand awareness is crucial for any business, whether it's a startup or an established company. Here are 10 compelling reasons why investing time in brand awareness can significantly benefit your business.

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Using Meta Adverts for Better Brand Awareness

The Meta advertising platform is a fantastic place to gain exposure and build awareness for your brand. Meta's social media platforms, Instagram and Facebook, offer excellent reach, even if actual sales conversions are not as aggressive as those from Google Ads.

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How To Create A Website - Your Comprehensive Website Design Guide

Before diving into the design and technicalities, take a moment to think about why you need a website. Is it to showcase your business, share your personal blog, or maybe even start an online store? Clearly defining your purpose will set the foundation for everything that follows.

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SEO - The Importance of Page Title and Page Description Meta Tags

Meta tags are snippets of text that describe a page's content; they don't appear on the page itself but only in the page's source code. Meta tags are crucial for search engine optimization (SEO) and can significantly impact your website's visibility and click-through rate (CTR).

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Google Business Profile Chat and Business Messages End

Google has announced it will be removing the call history reports and the Chat and messaging features within Google Business Profiles on July 31, 2024.

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