Website design is the creation of HTML rendered, browser-friendly pages to reflect a company’s brand and information and ensure a user-friendly experience
What use is your website without the right visitors?
Many website owners and developers lack the skills to optimise the content for websites, neglecting the most important aspect of website design and digital marketing.
And your website doesn't get the traffic it should.
Keywords are the cornerstone of web page content optimisation and as simple as this may seem, it is a task that demands a scientific approach.
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Excellent website designers are expensive, and for good reason when you are paying for expertise that is in very short supply in South Africa.
And depending on a website designer is also risky especially in an industry where career mobility is so high.
It makes sense therefore to make use of website design templates and website design software that allows you to create great custom design websites dependably and affordably.
Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.
A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.
Most people would agree that the sole purpose of any business website is to turn visitors into customers.
To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.
If your answer is ‘NO’ or ‘Yes But’ or you do not actually know, then you are not alone.
By far the majority of SME businesses rely solely on word of mouth.
Advertising and marketing are often regarded as carelessly expensive or a waste of time and are considered a grudge purchase.
Marketing today is driven largely by digital marketing, with more that 65% of people using online search engines to find products and services they need.
When digital marketing is used correctly it can be one of the most cost-effective marketing strategies a business can use.
Therefore choosing the best web design software for your website is vital, with numerous website software providers on the market it can be confusing as to which one is the right one for you.
Web design is the paramount concern of any website development since it the primary mechanism by which a customer experience with your business products, services and company branding may be optimised.
All you have to do is build one website and it works effectively across thousands of different screens and devices.
Responsive design is the most effective way to take advantage of your mobile traffic and increase conversions because the same page is served to all devices and results in better Google search performance.
The primary purpose of any website is to convert online visitors into customers.
Digital Marketing is the activity that allows your website to do this.
The first step as with any business is to ensure that the customer can find you easily.
Getting your website in front of your potential clients is the activity of website marketing.
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