Website design is the creation of HTML rendered, browser-friendly pages to reflect a company’s brand and information and ensure a user-friendly experience
The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.
But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash.
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In web design simplicity means creating more with less. Why clutter your page with useless information if your business product or service is really quite simple?
And what you really want is for visitors to your website to focus on the essentials of your product or service and then make a choice if they want to act on that information or not.
Many website owners are disappointed to find that much of their website traffic is wasted.
Your website visitors don't become leads and your leads, such as there are some, don't become customers.
You need a mobile friendly website design to rank higher on Google and retain mobile visitors on your website.
With a growing source of traffic from mobile devices such as Smart Phones and Tablets, you need a revamp of your website design.
The digital revolution has profound implications for the way we do business now and in the future.
Digital is not just a communication tool, Social Media, an App, ecommerce, an eWallet or your Smart Phone.
These are just some elements of the massive digitisation of our lives. Taken together, we are all to a lesser or greater degree living in, and dependent on, interaction with a digital world.
Pay per click advertising is a method of digital advertising where an advertiser pays a publisher a fixed amount every time an online user clicks on the advert. A publisher can be a website owner or a network of websites.
The main purpose of a pay per click campaign is to purchase visits for a website, thereby driving traffic to the site.
Google is also about to announce a massive change to its ranking results. Soon a 'mobile first index' will be used for website rankings.
Google will therefore be indexing the mobile versions of website pages and not the desktop web page versions as its primary index.
There are many DIY website design solutions freely available. Some may think that building a website is a simple task and it can be, if you know what you are doing.
However, a website that is does not feature certain characteristics can be detrimental to the success of your business. Using a professional website designer can also save you time and effort.
Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.
ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.
But in any competitive industry, starting online marketing can be a very daunting task.
Here's how you do it.
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