There are many DIY website design solutions freely available. Some may think that building a website is a simple task and it can be, if you know what you are doing.
However, a website that is does not feature certain characteristics can be detrimental to the success of your business. Using a professional website designer can also save you time and effort.
Read the rest of entry »
What is SEO? – this is no longer a frequently asked question. One should rather be asking “why is SEO important for my business?”.
The term SEO has, in fact, become a familiar and widely used acronym used in both formal and casual conversations which seldom requires an explanation. More importantly, it has also become easily the single most important key to the success of any business.
SEO is the activity of improving organic search engine rankings, and thereby maximising the quantity and quality of your website traffic, by creating relevant and authoritative page content pertinent to your business, products and services.
Your website search engine ranking determines the number of sales leads you will receive via your website. The higher your rankings, the higher the frequency of sales leads you will receive. For ecommerce websites, your search engine ranking directly affects your sales.
Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.
ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.
But in any competitive industry, starting online marketing can be a very daunting task.
Here's how you do it.
Businesses are preparing for a tough 2016.
With a deflationary economy, struggling consumers and business resource constraints, businesses should place more emphasis on cost-cutting strategies as well as saving for business priorities.
But, simply cost saving does not help the business. Unless business also grow at the same time, they will fail!
If your website designer included some form of website analytics for you in the website design then you should be able to see how many people are visiting your website.
Depending on the efforts you are making for the website marketing, publishing blogs, running advertisements etc., you will see increased contact requests and increased sales as a result of increased website traffic.
I remember using a computer as a child, I remember when the internet was for the privileged and Windows 98 was in its prime.
Connecting your computer to the modem entailed having to disconnect from your phone line after which you were forced to sit through that awful fax modem jingle for however long it would take.
Once connected the test of patience began with page loading times giving you roughly enough time to take a slow walk to the kitchen, pop the kettle on, make tea and consider your various lunch options.
The latest stock market plunges, declining growth in China and impending global economic downturn are threatening to derail the development of Small and Medium Enterprises in South Africa.
See this article from FNB: Contracting GDP detrimental to SME development
How then should SMEs best prepare themselves to weather the coming economic storm?
Get the latest updates in your email box automatically.
Your nickname:
Email address:
Subscribe
Get a Quote
Get a FREE SEO Audit