Website Design & Digital Marketing News & Articles

Acquiring and retaining business customers: The goals of Content Marketing

Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.

Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.

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Why ITM website design always includes a blog engine

Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.

A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.

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Website Design and Digital Marketing - Is your website serving your business goals?

Most people would agree that the sole purpose of any business website is to turn visitors into customers.

To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.

  1. Getting visitors to your website is the function of Digital Marketing
  2. Converting visitors into customers is the function of Website Design

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Digital Marketing - Do you have to be on Page One of the Search Engine?

Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.

Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.

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Do you have a digital marketing budget?

If your answer is ‘NO’ or ‘Yes But’ or you do not actually know, then you are not alone.

By far the majority of SME businesses rely solely on word of mouth.

Advertising and marketing are often regarded as carelessly expensive or a waste of time and are considered a grudge purchase.

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What is SEM ? and why your business needs it

Understanding the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is essential in deciding how to strategize for digital marketing and online presence.

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Choosing the best website software for optimal digital marketing

Marketing today is driven largely by digital marketing, with more that 65% of people using online search engines to find products and services they need.

When digital marketing is used correctly it can be one of the most cost-effective marketing strategies a business can use.

Therefore choosing the best web design software for your website is vital, with numerous website software providers on the market it can be confusing as to which one is the right one for you.

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Responsive Website Design and DNN Software

Web design is the paramount concern of any website development since it the primary mechanism by which a customer experience with your business products, services and company branding may be optimised.

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A responsive design for your website will save you money

All you have to do is build one website and it works effectively across thousands of different screens and devices.

Responsive design is the most effective way to take advantage of your mobile traffic and increase conversions because the same page is served to all devices and results in better Google search performance.

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Why you should use Social Media Marketing for your business

Using Social Media to engage customers and other stakeholders is a critical part of business marketing.

An accessible company means a more reliable company, and clients look for viability and reliability in their business choices.

In addition Social Networks provide invaluable assistance in Search Engine ranking.

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