What use is your website without the right visitors?
Many website owners and developers lack the skills to optimise the content for websites, neglecting the most important aspect of website design and digital marketing.
And your website doesn't get the traffic it should.
Keywords are the cornerstone of web page content optimisation and as simple as this may seem, it is a task that demands a scientific approach.
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Excellent website designers are expensive, and for good reason when you are paying for expertise that is in very short supply in South Africa.
And depending on a website designer is also risky especially in an industry where career mobility is so high.
It makes sense therefore to make use of website design templates and website design software that allows you to create great custom design websites dependably and affordably.
Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.
Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.
Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.
A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.
Most people would agree that the sole purpose of any business website is to turn visitors into customers.
To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.
Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.
Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.
If your answer is ‘NO’ or ‘Yes But’ or you do not actually know, then you are not alone.
By far the majority of SME businesses rely solely on word of mouth.
Advertising and marketing are often regarded as carelessly expensive or a waste of time and are considered a grudge purchase.
Understanding the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is essential in deciding how to strategize for digital marketing and online presence.
Marketing today is driven largely by digital marketing, with more that 65% of people using online search engines to find products and services they need.
When digital marketing is used correctly it can be one of the most cost-effective marketing strategies a business can use.
Therefore choosing the best web design software for your website is vital, with numerous website software providers on the market it can be confusing as to which one is the right one for you.
Web design is the paramount concern of any website development since it the primary mechanism by which a customer experience with your business products, services and company branding may be optimised.
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