You need a mobile friendly website design to rank higher on Google and retain mobile visitors on your website.
With a growing source of traffic from mobile devices such as Smart Phones and Tablets, you need a revamp of your website design.
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An About Page isn't what we mean by your website story. No! what we mean by story is the narrative that you use to engage potential clients into a meaningful relationship with your business.
Telling the right story is essential to converting more visitors into customers.
The digital revolution has profound implications for the way we do business now and in the future.
Digital is not just a communication tool, Social Media, an App, ecommerce, an eWallet or your Smart Phone.
These are just some elements of the massive digitisation of our lives. Taken together, we are all to a lesser or greater degree living in, and dependent on, interaction with a digital world.
Pay per click advertising is a method of digital advertising where an advertiser pays a publisher a fixed amount every time an online user clicks on the advert. A publisher can be a website owner or a network of websites.
The main purpose of a pay per click campaign is to purchase visits for a website, thereby driving traffic to the site.
Google is also about to announce a massive change to its ranking results. Soon a 'mobile first index' will be used for website rankings.
Google will therefore be indexing the mobile versions of website pages and not the desktop web page versions as its primary index.
There are many DIY website design solutions freely available. Some may think that building a website is a simple task and it can be, if you know what you are doing.
However, a website that is does not feature certain characteristics can be detrimental to the success of your business. Using a professional website designer can also save you time and effort.
What is SEO? – this is no longer a frequently asked question. One should rather be asking “why is SEO important for my business?”.
The term SEO has, in fact, become a familiar and widely used acronym used in both formal and casual conversations which seldom requires an explanation. More importantly, it has also become easily the single most important key to the success of any business.
SEO is the activity of improving organic search engine rankings, and thereby maximising the quantity and quality of your website traffic, by creating relevant and authoritative page content pertinent to your business, products and services.
Your website search engine ranking determines the number of sales leads you will receive via your website. The higher your rankings, the higher the frequency of sales leads you will receive. For ecommerce websites, your search engine ranking directly affects your sales.
Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.
ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.
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