We are pleased to present below all posts tagged with 'content marketing'. If you still can't find what you are looking for, try using the search box.
Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.
Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.
Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.
A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.
Most people would agree that the sole purpose of any business website is to turn visitors into customers.
To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.
Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.
Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.
Using Social Media to engage customers and other stakeholders is a critical part of business marketing.
An accessible company means a more reliable company, and clients look for viability and reliability in their business choices.
In addition Social Networks provide invaluable assistance in Search Engine ranking.
Harnessing the correct Social Media network for your business will mean better results for your efforts.
Not all Social networks are necessarily right for every business.
Focusing on the social networks where your customers, affiliates and referrals can be found is a good starting point.
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