Web development encompasses creating, building, and maintaining websites, including aspects like coding, design, and functionality to ensure a seamless user experience across desktop and mobile platforms.
The digital revolution has profound implications for the way we do business now and in the future.
Digital is not just a communication tool, Social Media, an App, ecommerce, an eWallet or your Smart Phone.
These are just some elements of the massive digitisation of our lives. Taken together, we are all to a lesser or greater degree living in, and dependent on, interaction with a digital world.
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Understanding the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is essential in deciding how to strategize for digital marketing and online presence.
Web design is the paramount concern of any website development since it the primary mechanism by which a customer experience with your business products, services and company branding may be optimised.
All you have to do is build one website and it works effectively across thousands of different screens and devices.
Responsive design is the most effective way to take advantage of your mobile traffic and increase conversions because the same page is served to all devices and results in better Google search performance.
The purpose of a website is to allow your business to be found on the internet and to convert website visitors into customers.
Existing clients must be engaged and relationships maintained.
More than 50% of all internet website browsing is now done via mobile devices.
A poor user experience on a website is guaranteed not to convert visitors into customers.
Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a search query.
Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing techniques to increase your websites traffic and thus increase it's visibility.
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