Social Media Marketing - is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.
The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.
But now with new online innovations such as Facebook, Pinterest, Instagram and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.
Read the rest of entry »
The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.
But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash.
How would we know? And if not, how would you fix it?
SEO for businesses that want to grow bigger. Getting more traffic to your website.
Your website search engine ranking determines the number of sales leads you will receive via your website. The higher your rankings, the higher the frequency of sales leads you will receive. For ecommerce websites, your search engine ranking directly affects your sales.
If your website designer included some form of website analytics for you in the website design then you should be able to see how many people are visiting your website.
Depending on the efforts you are making for the website marketing, publishing blogs, running advertisements etc., you will see increased contact requests and increased sales as a result of increased website traffic.
The latest stock market plunges, declining growth in China and impending global economic downturn are threatening to derail the development of Small and Medium Enterprises in South Africa.
See this article from FNB: Contracting GDP detrimental to SME development
How then should SMEs best prepare themselves to weather the coming economic storm?
Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.
Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.
Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.
A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.
Most people would agree that the sole purpose of any business website is to turn visitors into customers.
To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.
Using Social Media to engage customers and other stakeholders is a critical part of business marketing.
An accessible company means a more reliable company, and clients look for viability and reliability in their business choices.
In addition Social Networks provide invaluable assistance in Search Engine ranking.
Get the latest updates in your email box automatically.
Your nickname:
Email address:
Subscribe
Get a Quote
SSL For Less