Every business needs a website and every website needs a Digital Marketing Strategy.
Without digital marketing, your customers won’t be able to find your website and if they can’t find your products or services online – they’ll use your competitor.
Digital Marketing has changed the advertising game. It has made it possible for smaller companies to compete with much larger companies who would normally have a much bigger marketing budget.
Marketing Online is cost-effective, accessible, and applicable to every business and industry.
A well-designed online marketing strategy is made up of several components. Below we explain each of the components and their advantages.
Search Engine Optimisation (SEO) – The process of optimising a website to meet requirements used by search engines when selecting which websites to present in their search results.
Content Marketing – Attracting attention and generating leads by creating, publishing, and delivering content to a targeted audience.
Social Media Marketing – Using social media platforms to engage and connect with new and old customers. Reach larger, targeted audiences without spending exorbitant amounts of money.
Cost Per Click Campaigns - Designing cost-effective campaigns that directly target specific keywords and place your website at the top of the search results.
Email Marketing - An old technology, but a cornerstone in any concerted digital marketing campaign. Find out more here.
Marketing Automation – Carefully and cleverly directing customers into the sales funnel by using drip email campaigns created for specific customer personas.
ITM offers a free SEO Technical Audit. This allows us to analyse your website and identify its level of Search Engine Optimization. We cover all SEO aspects - in- and on- the page that need to be addressed.
ITM is a digital marketing agency based in Cape Town with clients worldwide.
To build website we choose to work with DNN Software – a great content management system (CMS) alternative to WordPress.
Although we are happy to work with WordPress, we are proud DNN developers.
DNN is arguably the most user-friendly CMS available. It allows the website owner to achieve all the principles of Digital Marketing within one integrated platform.
See article: Choosing the best website software for optimal digital marketing
Contact us and let’s discuss how our digital marketing agency can help you create a successful Digital Marketing campaign and achieve optimal business results.
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