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ITM Digital Marketing Agency Cape Town

Every business needs a website and every website needs a Digital Marketing Strategy.

Without digital marketing, your customers won’t be able to find your website and if they can’t find your products or services online – they’ll use your competitor.

Digital Marketing has changed the advertising game. It has made it possible for smaller companies to compete with bigger companies who would normally have a much bigger marketing budget than them.

Marketing online is cost-effective, accessible, and applicable to every business and industry.  

A well-designed online marketing strategy is made up of several components. Below we explain each of the components and their advantages.

Digital Marketing Components

Search Engine Optimisation (SEO) – The process of optimising a website to meet requirements used by search engines when selecting which websites to present in their search results. 

Content Marketing – Attracting attention and generating leads by creating, publishing, and delivering content to a targeted audience.

Social Media Marketing – Using social media platforms to engage and connect with new and old customers. Reach larger, targeted audiences without spending exorbitant amounts of money.

Cost Per Click Campaigns - Designing cost-effective campaigns that directly target specific keywords and place your website at the top of the search results.

Email Marketing - An old technology, but a cornerstone in any concerted digital marketing campaign. Find out more here.

Marketing Automation – Carefully and cleverly directing customers into the sales funnel by using drip email campaigns created for specific customer personas.

Free SEO Audit

ITM offers a free SEO Technical Audit. This allows us to analyse your website and identify its level of Search Engine Optimization. We cover all SEO aspects - in and on the page that need to be addressed.

What can Digital Marketing do for your business?

  • It is the most cost-effective and efficient way to market your goods and services.
  • Increases your business’ ability to reach new and old customers whilst generating traffic at a fraction of traditional marketing costs.
  • Provides an immediate connection between you and your customers, building long-lasting connections through blogs, discussion forums, newsletters, and online surveys.
  • Customer engagement enables you to assess your customer’s needs and wants while discovering potential business opportunities.
  • Endorsed sharing and promotion of your business by fans increases credibility with potential customers and search engines.
  • Search engines recognise digital marketing efforts and reward your business by improving your search engine indexing - SEM (search engine marketing).
  • Web analytics allow you to track and analyse the demographics of your customers (gender, age, location, time of day/month/year)
  • Identifying demographics enables you to maximise and target your exposure, improving the relativity of your marketing strategies.
  • It is flexible and adaptable which allows for several different advertising strategies to run simultaneously.

ITM Digital Marketing Agency Cape Town

ITM is a digital marketing agency based in Cape Town with clients worldwide.

To build website we choose to work with DNN Software – a great content management system (CMS) alternative to WordPress.

Although we are happy to work with WordPress, we are proud DNN developers.

DNN is arguably the most user-friendly CMS available. It allows the website owner to achieve all the principles of Digital Marketing within one integrated platform.

See article: Choosing the best website software for optimal digital marketing

Contact us and let’s discuss how our digital marketing agency can help you create a successful Digital Marketing campaign and achieve optimal business results.


Our Digital Marketing Agency's News



Who is my online market? Identify your target audience

The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.

But now with new online innovations such as Facebook, Pinterest, Kindle, and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.

Read More ...
Posted by Robyn Wilson on Thursday, March 14, 2019 Views: 4424