Don't be a Duck !
Every business needs a website and every website needs a Digital Marketing Strategy.
Without digital marketing, your customers won’t be able to find your website and if they can’t find your products or services online – they’ll use your competitor.
Digital Marketing has changed the advertising game. It has made it possible for smaller companies to compete with bigger companies who would normally have a much bigger marketing budget than them.
Marketing online is cost-effective, accessible, and applicable to every business and industry.
A well-designed online marketing strategy is made up of several components. Below we explain each of the components and their advantages.
Search Engine Optimisation (SEO) – The process of optimising a website to meet requirements used by search engines when selecting which websites to present in their search results.
Content Marketing – Attracting attention and generating leads by creating, publishing, and delivering content to a targeted audience.
Social Media Marketing – Using social media platforms to engage and connect with new and old customers. Reach larger, targeted audiences without spending exorbitant amounts of money.
Cost Per Click Campaigns - Designing cost-effective campaigns that directly target specific keywords and place your website at the top of the search results.
Email Marketing - An old technology, but a cornerstone in any concerted digital marketing campaign. Find out more here.
Marketing Automation – Carefully and cleverly directing customers into the sales funnel by using drip email campaigns created for specific customer personas.
ITM offers a free SEO Technical Audit. This allows us to analyse your website and identify its level of Search Engine Optimization. We cover all SEO aspects - in and on the page that need to be addressed.
ITM is a digital marketing agency based in Cape Town with clients worldwide.
To build website we choose to work with DNN Software – a great content management system (CMS) alternative to WordPress.
Although we are happy to work with WordPress, we are proud DNN developers.
DNN is arguably the most user-friendly CMS available. It allows the website owner to achieve all the principles of Digital Marketing within one integrated platform.
See article: Choosing the best website software for optimal digital marketing
Contact us and let’s discuss how our digital marketing agency can help you create a successful Digital Marketing campaign and achieve optimal business results.
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The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.
But now with new online innovations such as Facebook, Pinterest, Kindle, and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.
Read More ...Posted by Robyn Wilson on Thursday, March 14, 2019 Views: 3346