Online Business Goals
User experience encompasses various aspects, such as accessibility, usability, visual design, and the emotional connection that users establish with the brand. A seamless and enjoyable UX design ensures that visitors find value in their interactions, leading to increased engagement and conversion rates.
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As a leading website design company in South Africa, we understand the crucial role that a well-crafted online presence plays in today's digital landscape. Your website serves as the virtual face of your business, constantly interacting with potential customers, and shaping their perception of your brand.
The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.
But now with new online innovations such as Facebook, Pinterest, Kindle, and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.
Most people would agree that the sole purpose of any business website is to turn visitors into customers.
To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.
Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.
Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.
If your answer is ‘NO’ or ‘Yes But’ or you do not actually know, then you are not alone.
By far the majority of SME businesses rely solely on word of mouth.
Advertising and marketing are often regarded as carelessly expensive or a waste of time and are considered a grudge purchase.
Using Social Media to engage customers and other stakeholders is a critical part of business marketing.
An accessible company means a more reliable company, and clients look for viability and reliability in their business choices.
In addition Social Networks provide invaluable assistance in Search Engine ranking.
Harnessing the correct Social Media network for your business will mean better results for your efforts.
Not all Social networks are necessarily right for every business.
Focusing on the social networks where your customers, affiliates and referrals can be found is a good starting point.
The primary purpose of any website is to convert online visitors into customers.
Digital Marketing is the activity that allows your website to do this.
Spend time and money on website Search Engine Optimisation
Make sure that your website is optimized for search engine indexing.
Optimize your website content so your business ranks high for relevant keywords in search engine listings.
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