Content Keyword Optimization Service

Most website content is drafted by business owners and their employees or agents. Much of what is written is not necessarily in your best interests. Grammatical errors, plagiarism and irrelevant content are some of the common problems we see. These factors can hurt your Search Engine rankings.

Drafting website content is a specialised field that combines SEO and copywriting into a coherent whole, creating a quality, authoritative online publication.

ITM content optimisation service includes (amongst others) the following components:

Keyword Research - KEI, Competitive Analysis, Traffic Analysis (See Definition of Keyword)
Content Creation - Copy writing, Topic research, Audience/Customer research
Content Curation - The most effective mechanism to use quality content to your advantage.
Basic SEO - Webpage URLs, Website navigation menus, Website page titles and descriptions, Header tags, Hyperlinking text, Image title tags, Landing pages
Advanced SEO
A/B Split Testing
Content Advertising

We draft custom Content Optimisation plans for clients depending on their Digital Marketing needs and budget.

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Benefits of Using a Content Management System

The purpose of a good CMS is to allow its users to focus on what the visitors to the website will see and consume. Therefore, it seldom requires any coding in order to create or update content, adding to the user-friendliness of such a system.

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Posted by Robyn Wilson on Saturday, July 27, 2019 Views: 589

What is Social Media Marketing and How to do it Properly?

We’ve said it before and we’ll say it again, social media marketing must be done properly for it to be genuinely effective and more importantly, sustainable.

So before you hand your Company's Social Network pages to your wife's unemployed cousin (Who spends lank time on Instagram, my bra), get the right people for the job.

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Posted by Robyn Wilson on Friday, June 7, 2019 Views: 945

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Will your Website thrive in the Zombie Apocalypse?

The pic says it all. So enslaved have people become to mobile connected devices that we can be forgiven for thinking the zombie apocalypse has already come.

How then does your website survive, let alone perform, in this highly personal yet entirely pre-occupied digital wasteland?

Fitness strategies for grabbing the attention of the walking dead.

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Posted by Robyn Wilson on Friday, March 15, 2019 Views: 5937