Content Keyword Optimization Service

Most website content is drafted by business owners and their employees or agents. Much of what is written is not necessarily in your best interests. Grammatical errors, plagiarism and irrelevant content are some of the common problems we see. These factors can hurt your Search Engine rankings.

Drafting website content is a specialised field that combines SEO and copywriting into a coherent whole, creating a quality, authoritative online publication.

ITM content optimisation service includes (amongst others) the following components:

Keyword Research - KEI, Competitive Analysis, Traffic Analysis (See Definition of Keyword)
Content Creation - Copy writing, Topic research, Audience/Customer research
Content Curation - The most effective mechanism to use quality content to your advantage.
Basic SEO - Webpage URLs, Website navigation menus, Website page titles and descriptions, Header tags, Hyperlinking text, Image title tags, Landing pages
Advanced SEO
A/B Split Testing
Content Advertising

We draft custom Content Optimisation plans for clients depending on their Digital Marketing needs and budget.

Search Engine Optimization and Website Content

Imagine that the internet is a massive worldwide map of information with in excess of 400 million active websites.

What chance does your website stand of being found on this map unless you make sure that search engines can find your site on specific search keywords.

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Posted by Robyn Wilson on Thursday, October 22, 2020 Views: 2137

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Benefits of Using a Content Management System

The purpose of a good CMS is to allow its users to focus on what the visitors to the website will see and consume. Therefore, it seldom requires any coding in order to create or update content, adding to the user-friendliness of such a system.

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Posted by Robyn Wilson on Saturday, July 27, 2019 Views: 1575