Definition: SEO is the activity of improving organic search engine rankings, and thereby maximising the quantity and quality of your website traffic. This is done by creating relevant and authoritative page content related to your business, products, and services.
Very few customers will proceed beyond the first page of a search engine search query. This is where Search Engine Optimization & Website Content takes the stage.
SEO includes techniques and strategies which are used to help improve your search engine ranking in search results including Google, Bing, and Yahoo.
The higher your search engine ranking the more 'visible' your website will be on the search engine results page.
There are 3 main components to SEO for a website:
1. Technical SEO - This includes such elements as your sitemap, robots.txt, page speed & mobile friendliness.
2. On-Page SEO - This includes a content audit, page titles, URL, meta descriptions title tags, & semantic architecture
3. Off-page SEO - This includes back link building, social citations & domain authority
Our approach to SEO differs from the usual run of the mill approach that many SEO specialists in Cape Town subscribe to.
We believe that SEO needs to be integrated into the design of a website, i.e. the technology and content of the site must work together to achieve the digital marketing goals of the business.
It is this digital marketing strategy that elevates a website’s ranking to the first page of search engine page results (SERP).
ITM is a leading Search Engine Optimisation - SEO Company based in Cape Town.
We can help you grow your business by increasing the amount of traffic your website receives by making it more visible to the search engines and relevant to search queries.
As one of our SEO services, we offer SEO Technical Audits which allow us to analyse your website and identify its level of Search Engine Optimization. Our audits cover all the SEO aspects 'on and off the page' that need to be addressed.
Additionally, we are a full-service Digital Marketing Company. Our digital marketing campaigns have helped many companies elevate their search engine ranking to page 1 of Google for ALL their business keywords.
Would you like more information on our SEO services? Contact us – we’re a friendly bunch and would like to help you achieve your SEO goals.
Get a Quote
Get a FREE SEO Audit