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Posts Tagged 'where is pay per click used'

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How does pay per click advertising work and what are the advantages?

Pay per click advertising is a method of digital advertising where an advertiser pays a publisher a fixed amount every time an online user clicks on the advert. A publisher can be a website owner or a network of websites.

The main purpose of a pay per click campaign is to purchase visits for a website, thereby driving traffic to the site.

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