Don't be a Duck !
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The pic says it all. So enslaved have people become to mobile connected devices that we can be forgiven for thinking the zombie apocalypse has already come.
How then does your website survive, let alone perform, in this highly personal yet entirely pre-occupied digital wasteland?
Fitness strategies for grabbing the attention of the walking dead.
The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.
But now with new online innovations such as Facebook, Pinterest, Kindle, and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.
Businesses are preparing for a tough 2016.
With a deflationary economy, struggling consumers and business resource constraints, businesses should place more emphasis on cost-cutting strategies as well as saving for business priorities.
But, simply cost saving does not help the business. Unless business also grow at the same time, they will fail!
Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.
Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.
Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.
Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.
Quite simply SEM or Search engine marketing involves increasing your business’s website visibility through SEO or Search Engine Optimisation strategies and Digital Marketing, and consequently improving your website’s visibility, page ranking and page position on search engines such as Google, Yahoo and Bing.
Marketing today is driven largely by digital marketing, with more that 65% of people using online search engines to find products and services they need.
When digital marketing is used correctly it can be one of the most cost-effective marketing strategies a business can use.
Therefore choosing the best web design software for your website is vital, with numerous website software providers on the market it can be confusing as to which one is the right one for you.
The primary purpose of any website is to convert online visitors into customers.
Digital Marketing is the activity that allows your website to do this.
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