Be The Ugly Duckling !
We are pleased to present below all posts tagged with 'content marketing'. If you still can't find what you are looking for, try using the search box.
Many website owners are disappointed to find that much of their website traffic is wasted.
Your website visitors don't become leads and your leads, such as there are some, don't become customers.
Businesses are preparing for a tough 2016.
With a deflationary economy, struggling consumers and business resource constraints, businesses should place more emphasis on cost-cutting strategies as well as saving for business priorities.
But, simply cost saving does not help the business. Unless business also grow at the same time, they will fail!
What use is your website without the right visitors?
Many website owners and developers lack the skills to optimise the content for websites, neglecting the most important aspect of website design and digital marketing.
And your website doesn't get the traffic it should.
Keywords are the cornerstone of web page content optimisation and as simple as this may seem, it is a task that demands a scientific approach.
Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.
A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.
Most people would agree that the sole purpose of any business website is to turn visitors into customers.
To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.
Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.
Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.
Harnessing the correct Social Media network for your business will mean better results for your efforts.
Not all Social networks are necessarily right for every business.
Focusing on the social networks where your customers, affiliates and referrals can be found is a good starting point.
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