Be The Ugly Duckling !
Responsive website design is the most effective way to take advantage of your mobile traffic and increase conversions because the same page is served to all devices and results in better Google search performance.
To achieve the same as one responsive designed website with a mobile app would require developing a different app for every app store, e.g. App Store (iOS), Play Store (Android), Windows Store, Blackberry World.
Updates need only be made to one website and not to multiple apps.
Website Development costs are lower for a responsive design website as opposed to creating adaptive designs for different screens and devices.
All you have to do is build one website and it works effectively across thousands of different screens and devices.
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