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What is SEM ? and why your business needs it

What is SEM?

Quite simply SEM or Search engine marketing involves increasing your business’s website visibility through SEO or Search Engine Optimisation strategies and Digital Marketing, and consequently improving your website’s visibility, page ranking and page position on search engines such as Google, Yahoo and Bing.

What is SEO?

SEO is a term used for a number of “natural” methods that can be used in order to improve your website’s “unpaid” or “organic”   search results.

By increasing your visibility on the web using the various processes in SEO your business will be rewarded by search engines through higher page ranking and position.

Why do you need SEM?

Your website has the ability to form the base of your business’s marketing plan. However it cannot perform to it’s full potential if none of your prospective customers can find you.

Benefits of SEM:

  • It one of the most cost-effective and efficient methods of marketing.
  • It is measurable in increase of page rank and position.
  • It is flexible to each business.
  • It naturally increases your business’s brand awareness and promotion.
  • It improves your relativity to searchers and increases targeted traffic through Geo location and demographics tracking on search engines.
  • Enables your business to do business globally.

About Information Technology Media - ITM

Information Technology Media is a website design and development company in Cape Town. In addition to website design and development we offer a digital marketing service.

We pride ourselves on our versatility and ability to deliver promised results.

Click here for a Search Engine Marketing quote

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