Be The Ugly Duckling !
Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.
A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.
Blogs have become synonymous with Web2 and interactive content as well as social media, and this is the main reason why we install blog software on all ITM websites. Publishing makes content marketing possible.
The most common blog engine is WordPress and is the main reason why it remains the most popular website format. A lot of functionality has since been added to the core WordPress application.
Although we have designed and developed websites with WordPress, we find the overall functionality, ease of use, structure, organisation and security of DNN Software far superior.
DNN Software comes with its own blog engine, but we prefer to install SunBlog because of its great features, flexibility and consistent performance.
Sunblog integrates very well with DNN Software and has many useful features:
ITM includes the Sunblog publishing engine with every website we design. This makes it easy for the business owner to have vital conversations about products and services with customers.
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