Don't be a Duck !
Social Media Marketing
Most people would agree that the sole purpose of any business website is to turn visitors into customers.
To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.
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Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.
Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.
Using Social Media to engage customers and other stakeholders is a critical part of business marketing.
An accessible company means a more reliable company, and clients look for viability and reliability in their business choices.
In addition Social Networks provide invaluable assistance in Search Engine ranking.
Harnessing the correct Social Media network for your business will mean better results for your efforts.
Not all Social networks are necessarily right for every business.
Focusing on the social networks where your customers, affiliates and referrals can be found is a good starting point.
The first step as with any business is to ensure that the customer can find you easily.
Getting your website in front of your potential clients is the activity of website marketing.
Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a search query.
Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing techniques to increase your websites traffic and thus increase it's visibility.
Spend time and money on website Search Engine Optimisation
Make sure that your website is optimized for search engine indexing.
Optimize your website content so your business ranks high for relevant keywords in search engine listings.
Social media and networking have become a way of life, almost every person uses a social media channel in some way or form.
By your business not taking part in the social media world it is missing out on huge opportunities to market your brand and create long-lasting relationships with potential customers.
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