Social Media Marketing - ITM News & Articles — Page 2
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Social Media Marketing

Website Design and Digital Marketing - Is your website serving your business goals?

Most people would agree that the sole purpose of any business website is to turn visitors into customers.

To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.

  1. Getting visitors to your website is the function of Digital Marketing
  2. Converting visitors into customers is the function of Website Design

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Digital Marketing - Do you have to be on Page One of the Search Engine?

Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.

Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.

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Why you should use Social Media for your business?

Using Social Media to engage customers and other stakeholders is a critical part of business marketing.

An accessible company means a more reliable company, and clients look for viability and reliability in their business choices.

In addition Social Networks provide invaluable assistance in Search Engine ranking.

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Marketing via Social Media

Harnessing the correct Social Media network for your business will mean better results for your efforts.

Not all Social networks are necessarily right for every business.

Focusing on the social networks where your customers, affiliates and referrals can be found is a good starting point.

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Getting the basics of Website Digital Marketing

The first step as with any business is to ensure that the customer can find you easily.

Getting your website in front of your potential clients is the activity of website marketing.

 

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Search Engine Optimization - Growing Online Website Traffic

Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a search query.

Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing techniques to increase your websites traffic and thus increase it's visibility.

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The Principles of Digital Marketing

Spend time and money on website Search Engine Optimisation

Make sure that your website is optimized for search engine indexing.

Optimize your website content so your business ranks high for relevant keywords in search engine listings.

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Web 2.0 - Social Media and Social Networking for your website

Social media and networking have become a way of life, almost every person uses a social media channel in some way or form.

By your business not taking part in the social media world it is missing out on huge opportunities to market your brand and create long-lasting relationships with potential customers.

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