We’ve said it before and we’ll say it again, social media marketing must be done properly for it to be genuinely effective and more importantly, sustainable.

So before you hand your Company's Social Network pages to your wife's unemployed cousin (Who spends lank time on Instagram, my bra), get the right people for the job.

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We cannot stress enough the importance of having a website for your small business. Now, you might be wondering, “Do I need a website if I have a Facebook Page?”

The answer is yes!

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The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.

But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash. 

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How would we know? And if not, how would you fix it?

SEO for businesses that want to grow bigger. Getting more traffic to your website.

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Your website search engine ranking determines the number of sales leads you will receive via your website. The higher your rankings, the higher the frequency of sales leads you will receive. For ecommerce websites, your search engine ranking directly affects your sales.

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If your website designer included some form of website analytics for you in the website design then you should be able to see how many people are visiting your website.

Depending on the efforts you are making for the website marketing, publishing blogs, running advertisements etc., you will see increased contact requests and increased sales as a result of increased website traffic.

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The latest stock market plunges, declining growth in China and impending global economic downturn are threatening to derail the development of Small and Medium Enterprises in South Africa.

See this article from FNB: Contracting GDP detrimental to SME development

How then should SMEs best prepare themselves to weather the coming economic storm?

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At ITM website design Cape Town we provide all the tools you need on the best web design software CMS with the most competitive website design pricing packages. 

We train and support you so that you can get the most out of your investment, and the most out of social media for your business.

And we are one of the most competitive and cheapest web design companies in Cape Town.

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Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.

Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.

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Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.

A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.

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