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Robyn Wilson's Articles

Benefits of Using a Content Management System

The purpose of a good CMS is to allow its users to focus on what the visitors to the website will see and consume. Therefore, it seldom requires any coding in order to create or update content, adding to the user-friendliness of such a system.

What is Social Media Marketing and How to do it Properly?

We’ve said it before and we’ll say it again, social media marketing must be done properly for it to be genuinely effective and more importantly, sustainable.

So before you hand your Company's Social Network pages to your wife's unemployed cousin (Who spends lank time on Instagram, my bra), get the right people for the job.

What SEO Can and Cannot Do for Your Business

Search engine optimization is one of the most important requirements for every online business. However, you may be wondering, “What will SEO achieve for my business?”.

Managing expectations is an important component of sketching a realistic outcome for clients and avoiding disappointment. 

Websites vs Social Media - The Importance of Having a Website

We cannot stress enough the importance of having a website for your small business. Now, you might be wondering, “Do I need a website if I have a Facebook Page?”

The answer is yes!

Will your Website thrive in the Zombie Apocalypse?

The pic says it all. So enslaved have people become to mobile connected devices that we can be forgiven for thinking the zombie apocalypse has already come.

How then does your website survive, let alone perform, in this highly personal yet entirely pre-occupied digital wasteland?

Fitness strategies for grabbing the attention of the walking dead.

Who is my online market? Identify your target audience

The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.

But now with new online innovations such as Facebook, Pinterest, Kindle, and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.

Difference between Web Development & Digital Marketing

Any web design company that does not offer website marketing as the primary aim of website development has clearly missed the point.

The modern company website has to facilitate all marketing activities: lead generation, targeted email campaigns, content marketing, news bookmarking, eCommerce sales & catalogues, CRM, social media, customer engagement and a host of other functions...

Spam Email - Avoiding SEO and Digital Marketing Scams

The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.

But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash. 

All I want is a simple one page web design for my business

In web design simplicity means creating more with less.

Why clutter your page with useless information if your business product or service is really quite simple?

And what you really want is for visitors to your website to focus on the essentials of your product or service and then make a choice if they want to act on that information or not.

Does your website provide the customer leads it should?

How would we know? And if not, how would you fix it?

SEO for businesses that want to grow bigger. Getting more traffic to your website.

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