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PPC Advertising Campaigns Cape Town

What is Pay-Per-Click Advertising (PPC)?

Also known as Pay-Per-Click Advertising or Cost-per-Click Advertising (CPC), PPC is an auction-based advertising system offered by Google. It involves setting bids on keyword phrases relevant to your business, then paying these bids each time your advertisment is clicked on or a conversion is achieved.

Essentially PPC is a method of buying targeted traffic to your website instead of earning it organically.

It enables you to choose who will see your ad, when they will see it and on what devices - this allows you to send targeted users straight to a specific landing page on your website.

People all over the world use search engines to answer their questions, PPC is a form of non-interruptive marketing which aligns your business with relevant consumer search queries.

This form of digital marketing ensures that no impressions are wasted, improving your ad efficiency and website conversion rate.

Costs of PPC Advertising

The costs of PPC advertising vary depending on the competition for the keyword being bid on. This means that campaigns can vary widely in costs in achieving sales goals. Each campaign should be taken on its merits and the desired return on investment.

How does PPC Advertising Work?

In a PPC advertising campaign with Google, you pay the search engine to list your advertisement for your website at the top of the organic search listings on the search engine results page (SERP). When a user or website visitor clicks on your advertisement, you will pay the current Cost-Per-Click (CPC) for that keyword from your budget.

The CPC is determined by the average amount bid for the keyword by all the advertisers in a specific market.

Benefits of PPC

  • Provides a level marketing platform for all businesses to compete on.
  • Increases your reach and relevance and overall return on investment.
  • Good visibility at the top of Google searches.
  • Data gathered during your CPC campaign provides valuable insights and direction in your SEO efforts
  • Allows you to and identify strengths and weaknesses in your website and online marketing campaign.
  • Improves customer engagement by providing understandings in how customers interact and react to your content
  • Assists you in discovering new marketing messages.

PPC with ITM Website Design, SEO and Digital Marketing

The searchable web has become an essential part of our everyday routine, PPC allows you to take advantage of the fact that users are searching for products and services like yours on a constant basis.

ITM is a certified digital marketing, website design and development company in Cape Town. For more information in our PPC campaign service please contact us.



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