Digital Marketing Cape Town
The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.
But now with new online innovations such as Facebook, Pinterest, Kindle, and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.
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Any web design company that does not offer website marketing as the primary aim of website development has clearly missed the point.
The modern company website has to facilitate all marketing activities: lead generation, targeted email campaigns, content marketing, news bookmarking, eCommerce sales & catalogues, CRM, social media, customer engagement and a host of other functions...
The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.
But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash.
Many website owners are disappointed to find that much of their website traffic is wasted.
Your website visitors don't become leads and your leads, such as there are some, don't become customers.
What is SEO? – this is no longer a frequently asked question. One should rather be asking “why is SEO important for my business?”.
The term SEO has, in fact, become a familiar and widely used acronym used in both formal and casual conversations which seldom requires an explanation. More importantly, it has also become easily the single most important key to the success of any business.
Your website search engine ranking determines the number of sales leads you will receive via your website. The higher your rankings, the higher the frequency of sales leads you will receive. For ecommerce websites, your search engine ranking directly affects your sales.
But in any competitive industry, starting online marketing can be a very daunting task.
Here's how you do it.
Businesses are preparing for a tough 2016.
With a deflationary economy, struggling consumers and business resource constraints, businesses should place more emphasis on cost-cutting strategies as well as saving for business priorities.
But, simply cost saving does not help the business. Unless business also grow at the same time, they will fail!
If your website designer included some form of website analytics for you in the website design then you should be able to see how many people are visiting your website.
Depending on the efforts you are making for the website marketing, publishing blogs, running advertisements etc., you will see increased contact requests and increased sales as a result of increased website traffic.
I remember using a computer as a child, I remember when the internet was for the privileged and Windows 98 was in its prime.
Connecting your computer to the modem entailed having to disconnect from your phone line after which you were forced to sit through that awful fax modem jingle for however long it would take.
Once connected the test of patience began with page loading times giving you roughly enough time to take a slow walk to the kitchen, pop the kettle on, make tea and consider your various lunch options.
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