SEO or Search Engine Optimization is a method for ensuring your website is bringing you new opportunities whether they be paying customers or new visitors to your site signing up for a newsletter and increasing your page ranking. Whatever else it may be, your website is a marketing tool to support your business. SEO is to some new news, to others it has been happening for many years. Whether you are an old school or new school 'web marketer' or not a marketer at all, your business needs your website to perform better and bring you new opportunities.